Retail Merchandiser - March/April 2016 - 76


SOLUTION PROVIDER ASL TRANSPORTATION

Industry Challenges
The transportation industry is rife with
challenges that ASL Transportation
works to overcome. These issues include
the shortage of quality truck drivers and
diesel technicians, increasing competition in the market and higher costs for
new trucks given new regulations on
emission standards.
ASL Transportation's operations are
conducted knowing that the driver is the
most important asset to the company. It
treats its drivers with respect and offers
constant recognition, awards and bonuses to show how much they are appreciated, along with competitive pay and
benefits. It monitors wages across the
industry so it doesn't lose its best drivers.
"Truck drivers are some of the hardest-working folks in America and also
underappreciated," Donnelly Jr. says. "I
believe the company culture of treating
everyone with respect and appreciation
is why we have an extremely low turnover rate with drivers. We have one heck
of a driving force here."
As an independently owned company,
ASL Transportation is uniquely positioned because it competes against a lot
76

RETAIL-MERCHANDISER.COM

of national companies in the New Jersey
region. To combat this, the company is
a member of NationaLease, one of the
largest truck-leasing organizations in
the world. Its motto is "national connections, local ownership," which rings true
for ASL Transportation. The membership gives the company a nationwide
network of service providers but with a
personal, local touch.
"It gives me the presence and resources of a national company, but we're
finding that all of our customers totally
enjoy the fact that they can call me on
my cell on Sunday afternoon," Donnelly
Jr. notes. "They've got the owner and
a decision right away. Entrepreneurial
companies have an advantage with
flexible, quick decision-making. We can
cover the nation as well as anyone, while
still delivering the personalized service
and spirit, which has been a strategic
advantage and a major contribution to
our success."

Passionate Team
Donnelly Jr. chalks much of ASL Transportation's success up to the people who
have been at his and his father's side for

March/April 2016

years. The head of transportation, for
example, has been at the company for
21 years, while the head of maintenance
has been there for 15 years. With nearly
zero turnover, the staff knows every last
logistical detail of the companies they
work with.
"I've got a hardworking, loyal,
passionate team, and the feelings are
contagious," Donnelly Jr. says. "I'm
very passionate about my business, and
I make sure there's an enjoyable work
environment."
ASL Transportation hosts several
meetings a year with the staff and drivers
to thank them for being safe, courteous
and on time for all their deliveries. With
a family and team approach to everything
the company does, Donnelly Jr. says that
it's important for everyone to know how
much ASL Transportation values and
supports the drivers for what they do.
"My role is to provide vision, leadership and passion," he adds. "When you're
sharing that vision with your team and
leading by example, it brings a tremendous amount of passion to the workplace. And that passion translates into
excellent service for our customers." O


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Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2016

Contents
Retail Merchandiser - March/April 2016 - Cover1
Retail Merchandiser - March/April 2016 - Cover2
Retail Merchandiser - March/April 2016 - 1
Retail Merchandiser - March/April 2016 - 2
Retail Merchandiser - March/April 2016 - Contents
Retail Merchandiser - March/April 2016 - 4
Retail Merchandiser - March/April 2016 - 5
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Retail Merchandiser - March/April 2016 - 8
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