Retail Merchandiser - March/April 2016 - 73


B2B ONLINE 2016

Changing Landscape
B2B Online 2016 offers insights into the e-commerce revolution that is happening in the
B2B market. BY CAROLINE BERGER, EVENT DIRECTOR, B2B ONLINE 2016
The way businesses buy
and sell is changing. The
e-commerce revolution that
took hold of the B2C world
some years ago is finally
gathering the kind of pace
in the B2B market that will
see businesses disrupted
and an entire landscape
completely changed.
The reality is that your customers
now expect their experience with you to
mirror their B2C experiences. Executives no longer want to play golf or go to
lunch with you, they want access to your
products and product information from
their offices or on the go.
With every passing year, more millennials join both the work force and
the customer community. Companies
are trying to adapt as quickly as possible
to do two things: internally attract and
keep millennial talent and grow their
millennial customer base. Both of these
require a strong and seamless digital
strategy for a generation that is, without
a doubt, digital-first.
The creators of the eTail conference
series have been developing industry-leading events focused on e-commerce since 1999. B2C e-commerce
sales have grown by double-digit percentages every year for the past decade,
as retailers have spent millions of dollars
transforming their businesses and

B2B Online will enable companies to
develop an omnichannel and e-commerce
strategy for their evolving businesses.

building an online experience that meets
and exceeds customer expectations -
with the end goal of increasing sales and
brand loyalty.
Right now, B2B selling companies are
looking to figure out an omnichannel
strategy, a new technology strategy and
an e-commerce strategy. B2B Online

focuses on advanced e-commerce strategies and the organizational challenges
that are specific to the digital transformation of the B2B business model. This
event is designed to enable manufacturers and distributors to build an
omnichannel strategy that meets B2C
expectations in a B2B world. O

All of these areas will be discussed in depth at B2B Online 2016.
Register at b2bmarketing.wbresearch.com and save 15% off the full conference price to attend with
code: B2B16RM15.

March/April 2016

RETAIL-MERCHANDISER.COM

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https://register.wbresearch.com/srspricing.aspx?eventid=1001889&utm_source=&utm_medium=ad&utm_campaign=- http://www.RETAIL-MERCHANDISER.COM

Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2016

Contents
Retail Merchandiser - March/April 2016 - Cover1
Retail Merchandiser - March/April 2016 - Cover2
Retail Merchandiser - March/April 2016 - 1
Retail Merchandiser - March/April 2016 - 2
Retail Merchandiser - March/April 2016 - Contents
Retail Merchandiser - March/April 2016 - 4
Retail Merchandiser - March/April 2016 - 5
Retail Merchandiser - March/April 2016 - 6
Retail Merchandiser - March/April 2016 - 7
Retail Merchandiser - March/April 2016 - 8
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Retail Merchandiser - March/April 2016 - 20
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Retail Merchandiser - March/April 2016 - Cover3
Retail Merchandiser - March/April 2016 - Cover4
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http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150102_v2
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http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20110708
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_50thanniversary
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