Retail Merchandiser - March/April 2016 - 70


Sunwarrior

"

With one packaging,
we were able to
specialize our
manufacturing facilities
and processes.

"

very easy to hold - contrary to our previous box that was big
and awkward," Carnavale says.
Sunwarrior's customer base largely consists of women between the ages of 18 and 45 who are very health conscious,
he says. "We needed to create a packaging that our customers could easily handle and store," he states.
This move was also very positive to Sunwarrior retailers.
Sunwarrior's main channels of distribution are brick and
mortar health food stores, and online retailers. "It appeals to
the retailer because it is very easy to stack and occupies a lot
less space on the store shelves - plus it is unique," Carnavale says. "Our online retailers like it because of its smaller
size and durability during shipping."

Illuminate Our Planet
The new square tub was designed with the planet in mind.
"We wanted to make a positive impact in helping reduce
wasteful materials," Carnavale says, noting that the new
square tub is comprised of recycled plastic from discarded
milk jugs.
The new packaging also meant that creating its delicious
protein powder became much easier and efficient, and it requires a lot less resources. "With one packaging, we were
able to specialize our manufacturing facilities and processes," Carnavale explains.
"Also, in our bulk and
pallet utilization, we
Axiom Foods
were able to increase the
Meet Axiom Foods, the world leader in
amount we could load on
manufacturing organic brown rice protein,
a pallet by 45 percent,"
plus other plant-based proteins, dairy-subCarnavale says. "We realstitutes, and sweeteners. Since 2005 Axiom
has been setting the bar in certifications,
ly nailed that on the loclinical trials, quality control, and progistics end."
duction growth, working closely with the
This huge improvenutraceutical, food, beverage and cosmetics
ment in the pallet cubic
industries. We are proud to be partnered
utilization also will rewith Sunwarrior since day one, as they have
made groundbreaking advances in the plant
duce Sunwarrior's CO2
protein world, both in consumer education
emissions by 72 metric
and nutrition.
tons in 2015. "With bet70

RETAIL-MERCHANDISER.COM

March/April 2016

ter pallet utilization, we don't need as many trucks," Carnavale explains.

Cost Savings
The cherry on top for Sunwarrior came when it realized
that, by meeting its first two goals, the company would enjoy
some significant cost savings. "The design and shape of the
tub plays a huge role in how it reduces our costs," Carnavale
says. He notes that the new packaging has allowed Sunwarrior to reduce its shipping, manufacturing and storage costs.
"Our old packaging created dimensional weight challenges for our small parcel shipments," Carnavale explains, noting that it also limited sales of Sunwarrior products through
its online retailers.
"The boxes were bulky and expensive to ship," Carnavale


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Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2016

Contents
Retail Merchandiser - March/April 2016 - Cover1
Retail Merchandiser - March/April 2016 - Cover2
Retail Merchandiser - March/April 2016 - 1
Retail Merchandiser - March/April 2016 - 2
Retail Merchandiser - March/April 2016 - Contents
Retail Merchandiser - March/April 2016 - 4
Retail Merchandiser - March/April 2016 - 5
Retail Merchandiser - March/April 2016 - 6
Retail Merchandiser - March/April 2016 - 7
Retail Merchandiser - March/April 2016 - 8
Retail Merchandiser - March/April 2016 - 9
Retail Merchandiser - March/April 2016 - 10
Retail Merchandiser - March/April 2016 - 11
Retail Merchandiser - March/April 2016 - 12
Retail Merchandiser - March/April 2016 - 13
Retail Merchandiser - March/April 2016 - 14
Retail Merchandiser - March/April 2016 - 15
Retail Merchandiser - March/April 2016 - 16
Retail Merchandiser - March/April 2016 - 17
Retail Merchandiser - March/April 2016 - 18
Retail Merchandiser - March/April 2016 - 19
Retail Merchandiser - March/April 2016 - 20
Retail Merchandiser - March/April 2016 - 21
Retail Merchandiser - March/April 2016 - 22
Retail Merchandiser - March/April 2016 - 23
Retail Merchandiser - March/April 2016 - 24
Retail Merchandiser - March/April 2016 - 25
Retail Merchandiser - March/April 2016 - 26
Retail Merchandiser - March/April 2016 - 27
Retail Merchandiser - March/April 2016 - 28
Retail Merchandiser - March/April 2016 - 29
Retail Merchandiser - March/April 2016 - 30
Retail Merchandiser - March/April 2016 - 31
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Retail Merchandiser - March/April 2016 - 33
Retail Merchandiser - March/April 2016 - 34
Retail Merchandiser - March/April 2016 - 35
Retail Merchandiser - March/April 2016 - 36
Retail Merchandiser - March/April 2016 - 37
Retail Merchandiser - March/April 2016 - 38
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Retail Merchandiser - March/April 2016 - 40
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Retail Merchandiser - March/April 2016 - 50
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Retail Merchandiser - March/April 2016 - Cover3
Retail Merchandiser - March/April 2016 - Cover4
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