Retail Merchandiser - March/April 2016 - 6


Brand Matters

Licensing Expo serves the industry as the world's largest tradeshow dedicated to licensing
and brand extension. BY JESSICA BLUE, SENIOR VICE PRESIDENT OF LICENSING, UBM AMERICAS

Licensing Expo
allows retailers to
stay connected to
the ever-growing
licensing industry
and keep up with
the latest trends.

Recognizable brand names, such as Disney and Pierre
Cardin, remain popular among consumers and often
generate a higher price point than generic goods.
Because of this, the licensing industry continues to grow
and licensed products are driving retail sales as consumers
demand more of their favorite brands.
6

RETAIL-MERCHANDISER.COM

March/April 2016

In fact, the licensing industry now
accounts for an estimated $259.9 billion
in retail sales globally, according to
License! Global.
As retailers, it is important to stay
connected to the ever-growing licensing
industry and upcoming trends to ensure
your store is filled with the latest products
and brands consumers are looking for.


http://www.RETAIL-MERCHANDISER.COM

Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2016

Contents
Retail Merchandiser - March/April 2016 - Cover1
Retail Merchandiser - March/April 2016 - Cover2
Retail Merchandiser - March/April 2016 - 1
Retail Merchandiser - March/April 2016 - 2
Retail Merchandiser - March/April 2016 - Contents
Retail Merchandiser - March/April 2016 - 4
Retail Merchandiser - March/April 2016 - 5
Retail Merchandiser - March/April 2016 - 6
Retail Merchandiser - March/April 2016 - 7
Retail Merchandiser - March/April 2016 - 8
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Retail Merchandiser - March/April 2016 - Cover3
Retail Merchandiser - March/April 2016 - Cover4
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http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20110708
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