Retail Merchandiser - March/April 2016 - 57


MCS Industries
hours and a relaxed dress code. "Our
owner, Richard Master, believes the
morale of the company is No. 1,"
MacNeel says.
Employees are also offered a
benefits package that includes a
401(k) with company contribution, and college scholarships
for their children. "Benefits are
important to us," he adds.
The company believes strongly in keeping healthcare costs down for its employees, so
it makes a large contribution toward its staff 's costs.
Healthcare in general is an extremely important topic for
Master, a national advocate for health cost reform.
Master produced the documentary film "Fix It," which
makes a business case for replacing the current multi-payer
system with a single-payer system. The film is available at
www.fixithealthcare.com. "We want to use our influence to
be able to help our company and others attain healthcare
more affordably in the United States," MacNeel says.

Dedicated Service
MCS's staff has enabled the company to become a U.S.
market leader for wall and poster frames as well as a major
player in those categories globally. The company supplies a
full line of wall and tabletop frames, photo albums, scrapbooks, mirrors, wall décor and art-print products to a wide
variety of retail customers.
The company's products can be found in brick-and-mortar stores of all sizes as well as through major online merchants. "We have tremendous retail partnerships with the
bulk of nearly all major retailers as well as a very solid base
of independent to mid-size retailers," MacNeel says. "Part
of our success is our girth, and the knowledge we are able to
cultivate from having this broad base of business."
The company organizes its staff into teams dedicated to
each of its major customers. These teams include salespeople
as well as analysts, designers and planning forecasters. "Our
people get intimate at the customer level; we believe in taking care of our retailers," he adds. "Retailers know who each
of the team members are. When they call us, they're not just
calling the salesperson, they're calling the team."

is a truly innovative
product that is generating a lot of excitement," he adds. "If you
go Google how to keep
a mirror from fogging you
will find hundreds of articles
-  this is a serious consumer
issue no one has really solved,
until now."
MCS follows a vertical integrated
manufacturing format and maintains two
large manufacturing sites: The Frame Manufacturing Co. (TFM), in Mexico; and TFC,
located in China.
"We have a manufacturing infrastructure that is different from the rest of the industry, starting with very basic
commodities and controlling the manufacturing process
through a broad array of technologies," MacNeel says. "We
have a global footprint in regards to supply and also who
we sell to. Our products are manufactured with great care
and quality, in environments controlled by us for quality, ontime service and integrity." O

Connecting with Consumers
MCS believes in offering products that connect directly
with consumers. "We and our retailers have to ebb and flow
to meet our customers' needs, or we are gone," MacNeel says.
The company's latest product is a fog-resistant mirror that
is available in more than 1,200 Home Depot locations under the retailer's Home Decorators Collection brand. "This
March/April 2016

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Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2016

Contents
Retail Merchandiser - March/April 2016 - Cover1
Retail Merchandiser - March/April 2016 - Cover2
Retail Merchandiser - March/April 2016 - 1
Retail Merchandiser - March/April 2016 - 2
Retail Merchandiser - March/April 2016 - Contents
Retail Merchandiser - March/April 2016 - 4
Retail Merchandiser - March/April 2016 - 5
Retail Merchandiser - March/April 2016 - 6
Retail Merchandiser - March/April 2016 - 7
Retail Merchandiser - March/April 2016 - 8
Retail Merchandiser - March/April 2016 - 9
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Retail Merchandiser - March/April 2016 - 11
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Retail Merchandiser - March/April 2016 - 14
Retail Merchandiser - March/April 2016 - 15
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Retail Merchandiser - March/April 2016 - 17
Retail Merchandiser - March/April 2016 - 18
Retail Merchandiser - March/April 2016 - 19
Retail Merchandiser - March/April 2016 - 20
Retail Merchandiser - March/April 2016 - 21
Retail Merchandiser - March/April 2016 - 22
Retail Merchandiser - March/April 2016 - 23
Retail Merchandiser - March/April 2016 - 24
Retail Merchandiser - March/April 2016 - 25
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Retail Merchandiser - March/April 2016 - 27
Retail Merchandiser - March/April 2016 - 28
Retail Merchandiser - March/April 2016 - 29
Retail Merchandiser - March/April 2016 - 30
Retail Merchandiser - March/April 2016 - 31
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Retail Merchandiser - March/April 2016 - 33
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Retail Merchandiser - March/April 2016 - 35
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Retail Merchandiser - March/April 2016 - 37
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