Retail Merchandiser - March/April 2016 - 55


serts - newspapers - is suffering a decline. Readership in newspapers is dropping off as people continue to look to the Internet or other media for their news, and Maiale says this has
been Inserts East's biggest challenge over the last several years.
Newspapers may be on the decline, but Inserts East's customers still have the need to get their messages out to consumers, so Maiale says the company is dedicated to helping
them find whatever print vehicle makes the most sense for
them in the current environment. Inserts East has become
more involved in creating other types of solutions for its
customers, including creating signage, window banners and
printing direct mail products. Maiale says the company also
looks for other ways it can serve its customers through print,
but the company also has digital capabilities it can offer them.
"We offer the full package here, and you have to," he says.

Building Relationships
Maiale says Inserts East is excited about the future. Even
though the last several years have brought with them many
changes to the industry, the company is poised to take advantage of many of those changes. For example, market
conditions have caused many of the company's weaker competitors to close their doors or be absorbed into larger com-

Inserts East Inc.

"

I see us really focusing
on what we can do to
bring more value-added
services to clients.

"

panies, but that provides Inserts East with opportunities to
take on new customers. "What I'm most excited about is all
the new clientele we're bringing on board," Maiale says.
With the new clients the company is adding, Inserts East
continues to grow. The company has been adding new staff
and now runs 24/7 for its customers. Maiale says the company's goal in the immediate future is to focus on new ways
that Inserts East can serve as an extension of its customers'
own marketing and promotional efforts. "I see us really focusing on what we can do to bring more value-added service
to our clients," Maiale says. "Anybody can put ink on paper
- it's the customer service and value-added assistance that
strengthens client relationships." O

March/April 2016

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Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2016

Contents
Retail Merchandiser - March/April 2016 - Cover1
Retail Merchandiser - March/April 2016 - Cover2
Retail Merchandiser - March/April 2016 - 1
Retail Merchandiser - March/April 2016 - 2
Retail Merchandiser - March/April 2016 - Contents
Retail Merchandiser - March/April 2016 - 4
Retail Merchandiser - March/April 2016 - 5
Retail Merchandiser - March/April 2016 - 6
Retail Merchandiser - March/April 2016 - 7
Retail Merchandiser - March/April 2016 - 8
Retail Merchandiser - March/April 2016 - 9
Retail Merchandiser - March/April 2016 - 10
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Retail Merchandiser - March/April 2016 - 14
Retail Merchandiser - March/April 2016 - 15
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Retail Merchandiser - March/April 2016 - 17
Retail Merchandiser - March/April 2016 - 18
Retail Merchandiser - March/April 2016 - 19
Retail Merchandiser - March/April 2016 - 20
Retail Merchandiser - March/April 2016 - 21
Retail Merchandiser - March/April 2016 - 22
Retail Merchandiser - March/April 2016 - 23
Retail Merchandiser - March/April 2016 - 24
Retail Merchandiser - March/April 2016 - 25
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Retail Merchandiser - March/April 2016 - 27
Retail Merchandiser - March/April 2016 - 28
Retail Merchandiser - March/April 2016 - 29
Retail Merchandiser - March/April 2016 - 30
Retail Merchandiser - March/April 2016 - 31
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Retail Merchandiser - March/April 2016 - 33
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Retail Merchandiser - March/April 2016 - 35
Retail Merchandiser - March/April 2016 - 36
Retail Merchandiser - March/April 2016 - 37
Retail Merchandiser - March/April 2016 - 38
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Retail Merchandiser - March/April 2016 - 40
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Retail Merchandiser - March/April 2016 - 50
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Retail Merchandiser - March/April 2016 - 80
Retail Merchandiser - March/April 2016 - Cover3
Retail Merchandiser - March/April 2016 - Cover4
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