Retail Merchandiser - March/April 2016 - 54


Supplier
In 1988, Gino Maiale left the company to found his
own print brokerage company. But when he received
word in 1996 that Able Printing was about to be sold
off and moved to Long Island, N.Y., Gino and Nick
Maiale stepped in and purchased the company. Renaming the company Inserts East, the Maiales expanded its capabilities and added new equipment.
Today, Inserts East has more than 200 employees
working out of a more than 150,000-square-foot
facility in Pennsauken, N.J. The company's primary
service is printing advertising inserts for newspapers
as well as direct mail advertising inserts. Its customer base includes regional and national retailers, including some of the largest in the country.
Although consolidation has reduced the number
of commercial printers in the marketplace, Maiale
says Inserts East still faces strong competition. Nevertheless, he adds, the company has the strengths
and capabilities in place to stand up to that competition and continue to thrive in the Northeast.

Inserts East says its
talented, hard-working
employees allow it to
build and maintain
strong relationships
with customers.

People Power

INSERTS EAST INC.

Power of Print
Inserts East serves its customers with ads made
with state-of-the-art production. BY CHRIS PETERSEN

E
Nick Maiale,
president/CEO
www.insertseast.com
Pennsauken, N.J.

54

ven in today's digital age, the printed word
remains an effective way for advertisers to
get their messages to consumers, and New
Jersey-based Inserts East Inc. continues to
lead the way in that regard. President and CEO
Nick Maiale says business is booming for the company despite the rise of digital media, and that's due
in large part to the company's ability to do more
for its customers than the average printer. With its
strong base of experience and knowledge as well as
its state-of-the-art technology, Inserts East won't be
stopping the presses anytime soon.
Maiale's father, Gino, was president of the company
for many years, when it was known as Able Printing.

RETAIL-MERCHANDISER.COM

March/April 2016

Inserts East has dedicated itself to having some of
the most advanced capabilities in the industry. For
example, the company recently added another 36inch, eight-unit heat-set web press, bringing its
total capacity to 36 printing units and nine in-line
folders. However, Nick Maiale says the company's
greatest asset doesn't roll off an assembly line. "Our
company's greatest strengths are the people that we
have here," he says.
Inserts East has many people on its staff with
many years of experience in the industry, and Maiale
says everyone who works for the company puts the
quality of the finished product at the top of their
list of priorities. "They're proud of what they do," he
says. "They're professionals."
With so many hard-working, talented people at
its disposal, Inserts East has been able to build and
maintain strong long-term relationships with its
customers. The strength of its people is why Inserts
East has been so successful in serving clients new
and old, according to Maiale. "Our client base is
very, very loyal," he says. "We have a very good mix
of retailers who have been here and we've seen a lot
of organic growth in our current client base."

Finding New Avenues
Although Inserts East continues to have great success
serving its customers, Maiale says there's no denying
that one of the primary outlets for its advertising in-


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Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2016

Contents
Retail Merchandiser - March/April 2016 - Cover1
Retail Merchandiser - March/April 2016 - Cover2
Retail Merchandiser - March/April 2016 - 1
Retail Merchandiser - March/April 2016 - 2
Retail Merchandiser - March/April 2016 - Contents
Retail Merchandiser - March/April 2016 - 4
Retail Merchandiser - March/April 2016 - 5
Retail Merchandiser - March/April 2016 - 6
Retail Merchandiser - March/April 2016 - 7
Retail Merchandiser - March/April 2016 - 8
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Retail Merchandiser - March/April 2016 - Cover3
Retail Merchandiser - March/April 2016 - Cover4
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