Retail Merchandiser - March/April 2016 - 53


Gildan clothes are in all the major craft retailers, including
Hobby Lobby, Jo-Ann Fabric and Michaels. Gildan has
worked with those retailers and craft companies to create
displays where a Gildan T-shirt appears alongside a craft kit.
"I believe we have done a really good job of showing the craft
hobbyist the value and quality of Gildan," Packard says.

Being Vertically Integrated
Gildan's consistent quality is one of the company's biggest
contributors to its success, Packard says, and the company
has been able to accomplish that consistency because it controls the entire manufacturing cycle in-house. "When you
control more of your own process that helps to ensure you
get better quality," Packard says. The company owns nearly every step in garment production, from spinning its own
yarn to textile manufacturing and garment finishing.
The Gildan Quality System measures and monitors every
step of production. "A big part of our success is that we are
probably the most vertically integrated apparel company in
the Western Hemisphere," Packard explains. Pretty much
the only thing Gildan doesn't own is the cotton farms - although it is one of the largest cotton buyers in the United
States. Even the completed clothes are primarily shipped to
Gildan's own warehouses. "Almost 100 percent of the value,
excluding raw material, comes from a Gildan-owned facility," Packard says.
Having conquered its manufacturing process, Gildan is
transitioning to become an omni-supplier, a process Packard
says is becoming more essential as retailers see more sales occur online. Working closely with retailers is allowing Gildan
to have an increased presence on retailers' websites.
The company is maximizing its business with those retail
customers by offering a mix of products, some that are normally not found in stores. Packard says Gildan's manufacturing
hubs in Honduras, Dominican Republic and Nicaragua mean
that it can produce and ship basic clothing more quickly and at
less cost than competitors whose facilities are concentrated in
Asia. "We're a good Western Hemisphere supplier," he boasts.
The company has ecommerce capabilities on its own website, but Packard says Gildan's main focus is to support its
retail and screen-printer customers. Although some competing apparel companies have opened their own physical
locations in recent years, Gildan brand has no immediate
plans to follow suit. "Do you need to have your own brickand-mortar [store]?" Packard says, explaining that the company is carefully considering its strategy in the digital world.
"Where do you need to be?"
For now, Gildan plans to grow by increasing its product
lineup and providing the quality clothing products that customers have come to expect from the brand. "We are going to
continue to expand in basic apparel categories," Packard says. O
March/April 2016

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Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2016

Contents
Retail Merchandiser - March/April 2016 - Cover1
Retail Merchandiser - March/April 2016 - Cover2
Retail Merchandiser - March/April 2016 - 1
Retail Merchandiser - March/April 2016 - 2
Retail Merchandiser - March/April 2016 - Contents
Retail Merchandiser - March/April 2016 - 4
Retail Merchandiser - March/April 2016 - 5
Retail Merchandiser - March/April 2016 - 6
Retail Merchandiser - March/April 2016 - 7
Retail Merchandiser - March/April 2016 - 8
Retail Merchandiser - March/April 2016 - 9
Retail Merchandiser - March/April 2016 - 10
Retail Merchandiser - March/April 2016 - 11
Retail Merchandiser - March/April 2016 - 12
Retail Merchandiser - March/April 2016 - 13
Retail Merchandiser - March/April 2016 - 14
Retail Merchandiser - March/April 2016 - 15
Retail Merchandiser - March/April 2016 - 16
Retail Merchandiser - March/April 2016 - 17
Retail Merchandiser - March/April 2016 - 18
Retail Merchandiser - March/April 2016 - 19
Retail Merchandiser - March/April 2016 - 20
Retail Merchandiser - March/April 2016 - 21
Retail Merchandiser - March/April 2016 - 22
Retail Merchandiser - March/April 2016 - 23
Retail Merchandiser - March/April 2016 - 24
Retail Merchandiser - March/April 2016 - 25
Retail Merchandiser - March/April 2016 - 26
Retail Merchandiser - March/April 2016 - 27
Retail Merchandiser - March/April 2016 - 28
Retail Merchandiser - March/April 2016 - 29
Retail Merchandiser - March/April 2016 - 30
Retail Merchandiser - March/April 2016 - 31
Retail Merchandiser - March/April 2016 - 32
Retail Merchandiser - March/April 2016 - 33
Retail Merchandiser - March/April 2016 - 34
Retail Merchandiser - March/April 2016 - 35
Retail Merchandiser - March/April 2016 - 36
Retail Merchandiser - March/April 2016 - 37
Retail Merchandiser - March/April 2016 - 38
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Retail Merchandiser - March/April 2016 - 40
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Retail Merchandiser - March/April 2016 - 43
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Retail Merchandiser - March/April 2016 - 50
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Retail Merchandiser - March/April 2016 - 53
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Retail Merchandiser - March/April 2016 - Cover3
Retail Merchandiser - March/April 2016 - Cover4
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