Retail Merchandiser - March/April 2016 - 50


Melrose Family Fashions

Melrose Family
Fashions is dedicated
to presenting and
organizing its stores
in an appealing way.

says. "We sell what you see in more expensive stores but at
prices that working class families can afford, and we do it
in more exciting ways than discount stores. We are a fashion store with a high emphasis on value pricing, offering
fashion at a discount."
This sets Melrose Family Fashions apart from stores that
are all about fashion as well as stores that are all about discounts and a barebones shopping experience.
"Our store presentation is like a department store, organized in an appealing way," Bar-Yadin says. "But the prices are similar to discount stores. We've combined the great
fashion presentation with the need for value pricing and
think that can grow around the country."
In fact, the company's biggest focus right now is on
growth. Melrose Family Fashions wants to grow its store
count within and beyond Texas. Its strategy is to work with
the right brokers in select markets to find the right opportunities for new stores.
"The economy is still delicate and there is a lot of compe50

RETAIL-MERCHANDISER.COM

March/April 2016

tition," Bar-Yadin says. "But we are like many others in that
we have to deal with those situations and look for solutions.
We can stay relevant through marketing, merchandising and
value pricing in contemporary stores, standing out in the
minds of our loyal customers." O


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Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2016

Contents
Retail Merchandiser - March/April 2016 - Cover1
Retail Merchandiser - March/April 2016 - Cover2
Retail Merchandiser - March/April 2016 - 1
Retail Merchandiser - March/April 2016 - 2
Retail Merchandiser - March/April 2016 - Contents
Retail Merchandiser - March/April 2016 - 4
Retail Merchandiser - March/April 2016 - 5
Retail Merchandiser - March/April 2016 - 6
Retail Merchandiser - March/April 2016 - 7
Retail Merchandiser - March/April 2016 - 8
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Retail Merchandiser - March/April 2016 - Cover3
Retail Merchandiser - March/April 2016 - Cover4
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