Retail Merchandiser - March/April 2016 - 49


"

Melrose Family Fashions

Even though we are
small, we try to give
the consumer a shopping experience they
can feel good about.

"

certain lifestyle through out store design and ambiance.
We want our name to become more recognized in the Hispanic community."
Other investments are focused on the back-end of operations. The company is using technology to mine data
about what is selling so buyers have more information to
help them understand elements such as sizes, trends, colors
and themes.
"Now we can drill down into different aspect of the merchandise, using shopping habit data to improve," Bar-Yadin
says. "We are also doing more to locate where the custom-

ers live and shop, looking at demographic trends to determine where it makes sense to open new stores. We've
focused more on social media, too, so we can better connect
with consumers."

Expansion Efforts
Considering the changing demographic makeup of the
United States, Melrose Family Fashions sees a lot of opportunity for growth. Hispanic populations are on the rise
beyond the border states, which presents opportunities for
the company to grow in markets it might not have considered in the past. Additionally, the company is
looking to grow beyond Ceridian
Hispanic markets and Ceridian is a global human capital manmake inroads with other agement technology company serving over
lower-income consumers. 25 million users in more than 50 countries.
"With the economy Our offering includes the award winning,
cloud-based Dayforce HCM, Global Solutions,
as it is now, more peo- Small Business Payroll, and LifeWorks
ple are trying to stretch Employee Assistance and Wellness programs.
their dollars, and we take Ceridian. Makes Work Life BetterTM. For more
pride in delivering bang information about Ceridian solutions call
1.800.729.7655 or visit www.ceridian.com.
for the buck," Bar-Yadin

March/April 2016

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Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2016

Contents
Retail Merchandiser - March/April 2016 - Cover1
Retail Merchandiser - March/April 2016 - Cover2
Retail Merchandiser - March/April 2016 - 1
Retail Merchandiser - March/April 2016 - 2
Retail Merchandiser - March/April 2016 - Contents
Retail Merchandiser - March/April 2016 - 4
Retail Merchandiser - March/April 2016 - 5
Retail Merchandiser - March/April 2016 - 6
Retail Merchandiser - March/April 2016 - 7
Retail Merchandiser - March/April 2016 - 8
Retail Merchandiser - March/April 2016 - 9
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Retail Merchandiser - March/April 2016 - 20
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Retail Merchandiser - March/April 2016 - 49
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Retail Merchandiser - March/April 2016 - Cover3
Retail Merchandiser - March/April 2016 - Cover4
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http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506_v3
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http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20131112
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http://www.nxtbook.com/nxtbooks/phoenix/rm_mediakit2013
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http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20121112
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http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20110708
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_50thanniversary
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