Retail Merchandiser - March/April 2016 - 43


Harvest Market

landfill in the last six months," Bosma notes. "We are making everyone more aware of what they are putting in each
can. We used to have a 25-yard compacting dumpster for
waste, but now we have a four-yard dumpster that's picked
up three times per week. The change was almost immediate
because once we expressed what we were doing and how we
would do it, employees jumped on board."
The company also collects waxed cardboard and backhauls it to a company in Chico, Calif., which then turns it
into fire logs that are shipped back to Harvest Market and
sold. Harvest Market retrofitted its produce cases to use less
electricity, increase airflow and extend the life of produce.
Both of the company's stores are equipped with solar panels
and Harvest uses condensed water captured from refrigerated cases in the Mendocino store to flush toilets.
Harvest Market's focus on sustainability earned it Progressive Grocer magazine's "Outstanding Independent
Greatness in Green" award for multi-store operators and the
2015 North Coast Sustainability Award.
"We believe in taking care of the planet and being responsible in the way we run our business," Bosma explains.
"Environmental stewardship is also very important to our
customer base, and many of the things we do are ideas we
get from consumers."

are Fort Bragg Food Bank, Mendocino Coast Senior Center, Mendocino Coast Children's Fund and the fourth bin is
for the school's PTAs. An additional canister is available in
the check stands and rotates on a monthly basis"
In addition to those four charities, Harvest Market participates in many other events including Wine Song, an annual
fundraiser that raises over $500,000 for the local hospital.
Harvest Market focuses on education, feeding the hungry,
emergency services and organizations supporting children.
Harvest Market hosts the Harvest of the Month program
that provides kids with an opportunity to try different seasonal fresh fruits that they might not otherwise have. "The
local schools now have gardens and we support that with
time and money to help teach them how to grow things,"
Bosma adds.
Moving forward, Harvest Market will continue to support
the community and take environmentally sustainable measures. The company has considered expanding and is looking
to open more locations. "The idea is to have a grocery store
that dedicates itself to being as efficient as possible, supporting the community and providing fair employment," Bosma
says. "Our community involvement really distinguishes us,
and we support a number of organizations." O

Tokens for Charity
Harvest Market decided to stop using plastic bags well before a Fort Bragg city ordinance went into effect in late 2012,
banning their use in all grocery stores. The ordinance also
requires stores to charge 10 cents for each paper bag. Instead
of keeping the bag fee for itself, Harvest Market's two locations donate it to local organizations chosen by customers.
"We give out wooden tokens for every bag purchased and
brought in, and each token is worth 10 cents," Bosma explains. "We started this in April 2013 and we have donated
$125,000. In the front of the store is a token bank with four
bins for customers to deposit their tokens into. The choices
March/April 2016

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Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2016

Contents
Retail Merchandiser - March/April 2016 - Cover1
Retail Merchandiser - March/April 2016 - Cover2
Retail Merchandiser - March/April 2016 - 1
Retail Merchandiser - March/April 2016 - 2
Retail Merchandiser - March/April 2016 - Contents
Retail Merchandiser - March/April 2016 - 4
Retail Merchandiser - March/April 2016 - 5
Retail Merchandiser - March/April 2016 - 6
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Retail Merchandiser - March/April 2016 - 8
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