Retail Merchandiser - March/April 2016 - 42


Harvest Market

for years in the industry and deciding he wanted to start his
own store. When he realized there was little differentiating
Harvest Market from many of its larger chain competitors,
Honer began focusing on natural and organic products in
1995 after recognizing his consumers' demand for such items.
In 2006, Honer purchased Mendosa's Market, a 100-yearold, small family owned market in Mendocino, Calif., which
he renovated and renamed Harvest at Mendosa's. Harvest
at Mendosa's focuses nearly exclusively on natural and organic products in a 15,000-square-foot space while the
40,000-square-foot Fort Bragg store offers both conventional
and specialty products. Both stores offer fresh produce as well
as full-service meat and seafood counters, specialty wines and
cheeses, and a made-from-scratch deli and specialty bakery.
"We are always trying to improve upon who we are," Bosma says. "We are trying to create a sustainable business not
just in profit, but with the community and our staff. One of
the things we are really happy about is that we are one of the
largest employers in Fort Bragg right now, giving us certain
responsibility to keep people's livelihoods going."
42

RETAIL-MERCHANDISER.COM

March/April 2016

"

We believe in taking
care of the planet and
being responsible in
the way we run our
business.

"

Staying Sustainable

Harvest Market is working to shrink its footprint by becoming more environmentally friendly. One of the biggest
improvements the grocery store made is when it developed
a new garbage stream. Each department is responsible for
putting products in the appropriate bins - recyclables, compostable and landfill, which is the smallest bin.
"We have reduced our waste by 60 percent going to the


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Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2016

Contents
Retail Merchandiser - March/April 2016 - Cover1
Retail Merchandiser - March/April 2016 - Cover2
Retail Merchandiser - March/April 2016 - 1
Retail Merchandiser - March/April 2016 - 2
Retail Merchandiser - March/April 2016 - Contents
Retail Merchandiser - March/April 2016 - 4
Retail Merchandiser - March/April 2016 - 5
Retail Merchandiser - March/April 2016 - 6
Retail Merchandiser - March/April 2016 - 7
Retail Merchandiser - March/April 2016 - 8
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