Retail Merchandiser - March/April 2016 - 40


Retail

HARVEST MARKET

Taking Root

Harvest Market implements a number of sustainable measures to shrink
its footprint while continuing to support its communities. BY JANICE HOPPE

Much of Harvest Market's improvement
efforts are focused on creating a sustainable
business for the community.

Jennifer Bosma,
co-owner and senior
vice president of
operations
www.harvestmarket.com
Fort Bragg, Calif.

40

H

arvest Market takes the better-for-you
concept to a new level by focusing not only
on what consumers put in their bodies, but
also on how it can better the environment
and communities in which it operates. As Mendocino County, Calif.'s first Certified B Corporation, the
company made a commitment to use its business for
good and not just a profit.
"Basically that means that we are not just making a profit," co-owner and Senior Vice President
of Operations Jennifer Bosma says. "It shows that
we can make decisions that are not just good for
profit, but also about environmentally sustainable

RETAIL-MERCHANDISER.COM

March/April 2016

measures, supporting the community and provide
employees with a fair living wage. Part of that is
also carrying a certain amount of organic and nonGMO products."
B Corps are for-profit companies certified by the
nonprofit B Lab to meet rigorous standards of social
and environmental performance, accountability and
transparency. There are more than 1,400 Certified B
Corps in 42 countries and more than 120 industries
working together to redefine success in business, B
Lab says.
Tom Honer, Bosma's father, founded the Fort
Bragg, Calif.-based company in 1985 after working


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Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2016

Contents
Retail Merchandiser - March/April 2016 - Cover1
Retail Merchandiser - March/April 2016 - Cover2
Retail Merchandiser - March/April 2016 - 1
Retail Merchandiser - March/April 2016 - 2
Retail Merchandiser - March/April 2016 - Contents
Retail Merchandiser - March/April 2016 - 4
Retail Merchandiser - March/April 2016 - 5
Retail Merchandiser - March/April 2016 - 6
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Retail Merchandiser - March/April 2016 - Cover3
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