Retail Merchandiser - March/April 2016 - 36


Retail

Launching the Carry On brand will
help Brookstone build an exclusive
assortment of travel items.

CARRY ON BY BROOKSTONE

Happy Travels

Launched this year, the new Carry On by Brookstone airport concept store stands
to revolutionize the retail experience for the traveling public. BY ERIC SLACK

T
Tom Via
www.brookstone.com
Merrimack, N.H.

36

he Brookstone name has been synonymous
with retail excellence since the company
opened its first location in 1973 in Peterborough, N.H. Today, the Merrimack,
N.H.-based company continues to strive for retail
innovation, including with the recent launch of its
Carry On by Brookstone airport store concept.
"For years, Brookstone has had particular success
serving both business and leisure travelers in our airport stores," CEO Tom Via says. "They've come to
rely on us for travel electronics, travel pillows and
blankets, and the ever-important take-home gift.
Brookstone airport stores were so successful for us
that we simply wanted more of them. As a new store

RETAIL-MERCHANDISER.COM

March/April 2016

concept, Carry On gives us a great way to offer customers an even more specialized travel assortment
that we just couldn't fit inside our Brookstone stores.
Plus, it gives us a way to open more stores in airports
where we already do business."

Ample Selection
First and foremost, Carry On will provide travelers
with a diverse array of product options, including
travel-friendly clothing featuring top brands. The
Carry On mission is to give airport travelers access to
the best brands in travel gear and clothing. The concept is designed for travelers who need to find smart
clothing and gear in a hurry, and also for people who


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Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2016

Contents
Retail Merchandiser - March/April 2016 - Cover1
Retail Merchandiser - March/April 2016 - Cover2
Retail Merchandiser - March/April 2016 - 1
Retail Merchandiser - March/April 2016 - 2
Retail Merchandiser - March/April 2016 - Contents
Retail Merchandiser - March/April 2016 - 4
Retail Merchandiser - March/April 2016 - 5
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Retail Merchandiser - March/April 2016 - Cover3
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