Retail Merchandiser - March/April 2016 - 28


Upfront

"

WISE FOODS INC.

Innovation and new products
are going to be a solid pillar
and platform for us as we move
into the future.

"

as a place for Wise Foods to ideate "all
facets of salty snacks" and develop new
products for the marketplace.
Although much of the work being
done at Wise Foods' new innovation
center is being kept under wraps for
obvious reasons, the first new product
developed within the initiative already
is on store shelves. Wise Foods' new
Cinnabon popcorn, flavored to taste like
the world-famous Cinnabon cinnamon
roll, was launched this past December.
Weber says the company is excited
to add the product to its lineup and
believes future products developed in
the new innovation center will be just as

28

RETAIL-MERCHANDISER.COM

successful. "That was a real fun project
for our team," she says.
A soon-to-be-introduced concept that
will come out of the innovation center is
what the company is calling Food Truck
Favorites. Working together with local
food trucks in the Northeast, Wise
Foods is developing ways to translate
signature menu items to a salty snack
platform. Weber says she expects the new
innovation center to be the focal point
for a slew of new products that will contribute to Wise Foods' continued leadership in the salty snack arena. "We're just
thrilled to have that technology and that

March/April 2016

facility here in-house to drive new ideas
for the company," she says.

On Top of Trends
The addition of Wise Foods' new innovation center comes at a crucial time for
the company, as Weber says keeping up
with the changing tastes and preferences of the typical consumer
has been difficult at times. "One
of the biggest challenges that we
as a company have is keeping up
with the fast pace of change that
we've seen with consumers these
days," she says. "As a company we
are having to really force ourselves
to sift through a lot of data, and
there are really talented people to
help us identify what are the true
forward trends."
For example, some of the biggest
trends sweeping through the snack
food market today revolve around
more natural foods. Weber says this
has had an impact on Wise Foods'
operations in everything from the
ingredients it sources to the information it includes on its packaging.
"For us, things like the GMO
trends, those are things that are
popping up that in past years
were more niches, but we're
seeing that get more play," Weber


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Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2016

Contents
Retail Merchandiser - March/April 2016 - Cover1
Retail Merchandiser - March/April 2016 - Cover2
Retail Merchandiser - March/April 2016 - 1
Retail Merchandiser - March/April 2016 - 2
Retail Merchandiser - March/April 2016 - Contents
Retail Merchandiser - March/April 2016 - 4
Retail Merchandiser - March/April 2016 - 5
Retail Merchandiser - March/April 2016 - 6
Retail Merchandiser - March/April 2016 - 7
Retail Merchandiser - March/April 2016 - 8
Retail Merchandiser - March/April 2016 - 9
Retail Merchandiser - March/April 2016 - 10
Retail Merchandiser - March/April 2016 - 11
Retail Merchandiser - March/April 2016 - 12
Retail Merchandiser - March/April 2016 - 13
Retail Merchandiser - March/April 2016 - 14
Retail Merchandiser - March/April 2016 - 15
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Retail Merchandiser - March/April 2016 - 17
Retail Merchandiser - March/April 2016 - 18
Retail Merchandiser - March/April 2016 - 19
Retail Merchandiser - March/April 2016 - 20
Retail Merchandiser - March/April 2016 - 21
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Retail Merchandiser - March/April 2016 - 27
Retail Merchandiser - March/April 2016 - 28
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Retail Merchandiser - March/April 2016 - 30
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Retail Merchandiser - March/April 2016 - Cover3
Retail Merchandiser - March/April 2016 - Cover4
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