Retail Merchandiser - March/April 2016 - 27


After 95 years of making
some of the country's
favorite salty snacks, Wise
Foods continues to come up
with new ideas in the realm
of potato chips, popcorn
and other types of snacks.
Making the highest-quality
snack foods with the best
ingredients has always
been Wise Foods' top
priority, but
recently the
company has made
a firm commitment
to being the thought
leader in the salty
snacks category
through a strengthened
commitment to
innovation.
CEO Jolie Weber says the implementation of a new innovation center at its headquarters
already has brought exciting new
products to the market, and it
should prove to be the backbone
of the company's continued success beyond its 95th anniversary
and well into the future.
Based in Berwick, Pa., Wise
Foods has been in the business
of satisfying consumers' craving
for snacks for nearly a century.
The company was founded in
1921 by Earl Wise Sr., who
at the time was a grocer
who found himself with a
surplus of potatoes. Rather

"

WISE FOODS INC.

Upfront

We're just thrilled to have that
technology and that facility here
in-house to drive new ideas for
the company.

"

than let the spuds go to waste, Wise
hand-made the first batch of Wise potato chips and sold them in brown paper
bags at his store. Needless to say, the
chips were a big hit, and soon Wise built
his first production plant in 1925 to keep
up with the demand. A brand-new plant

was built in 1944 to replace the original
and expand the company's capacity.
Throughout the 1950s and 1960s,
Wise Foods experienced significant
growth as consumers' demand for the
company's snacks increased throughout
the Northeast. With the addition of
new snacks including corn
chips, Cheez Doodles and
popcorn, Wise Foods -
and its mascot Peppy the
Owl - became household
names. Today, Wise Foods
continues to be a leader in
the salty snack food segment
in the Northeast, and Earl
Wise Sr. was inducted into the
Snack Food Association's Circle
of Honor in 2011. The company's high-quality products have
developed a loyal following, and
Weber says the company's most
recent initiatives are aimed at
keeping them happy while gaining new fans along the way. The
company's acquisition by beverage giant Arca Continental in
2012 has given it added strength
to realize those initiatives.

Central Innovation
The most significant development for Wise Foods in the
last year has been the launch
of the company's new innovation center, which occupies a
6,000-square-foot facility at
the company's headquarters.
According to Weber, the
center officially opened last
October and was envisioned
March/April 2016

RETAIL-MERCHANDISER.COM

27


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Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2016

Contents
Retail Merchandiser - March/April 2016 - Cover1
Retail Merchandiser - March/April 2016 - Cover2
Retail Merchandiser - March/April 2016 - 1
Retail Merchandiser - March/April 2016 - 2
Retail Merchandiser - March/April 2016 - Contents
Retail Merchandiser - March/April 2016 - 4
Retail Merchandiser - March/April 2016 - 5
Retail Merchandiser - March/April 2016 - 6
Retail Merchandiser - March/April 2016 - 7
Retail Merchandiser - March/April 2016 - 8
Retail Merchandiser - March/April 2016 - 9
Retail Merchandiser - March/April 2016 - 10
Retail Merchandiser - March/April 2016 - 11
Retail Merchandiser - March/April 2016 - 12
Retail Merchandiser - March/April 2016 - 13
Retail Merchandiser - March/April 2016 - 14
Retail Merchandiser - March/April 2016 - 15
Retail Merchandiser - March/April 2016 - 16
Retail Merchandiser - March/April 2016 - 17
Retail Merchandiser - March/April 2016 - 18
Retail Merchandiser - March/April 2016 - 19
Retail Merchandiser - March/April 2016 - 20
Retail Merchandiser - March/April 2016 - 21
Retail Merchandiser - March/April 2016 - 22
Retail Merchandiser - March/April 2016 - 23
Retail Merchandiser - March/April 2016 - 24
Retail Merchandiser - March/April 2016 - 25
Retail Merchandiser - March/April 2016 - 26
Retail Merchandiser - March/April 2016 - 27
Retail Merchandiser - March/April 2016 - 28
Retail Merchandiser - March/April 2016 - 29
Retail Merchandiser - March/April 2016 - 30
Retail Merchandiser - March/April 2016 - 31
Retail Merchandiser - March/April 2016 - 32
Retail Merchandiser - March/April 2016 - 33
Retail Merchandiser - March/April 2016 - 34
Retail Merchandiser - March/April 2016 - 35
Retail Merchandiser - March/April 2016 - 36
Retail Merchandiser - March/April 2016 - 37
Retail Merchandiser - March/April 2016 - 38
Retail Merchandiser - March/April 2016 - 39
Retail Merchandiser - March/April 2016 - 40
Retail Merchandiser - March/April 2016 - 41
Retail Merchandiser - March/April 2016 - 42
Retail Merchandiser - March/April 2016 - 43
Retail Merchandiser - March/April 2016 - 44
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Retail Merchandiser - March/April 2016 - 50
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Retail Merchandiser - March/April 2016 - 80
Retail Merchandiser - March/April 2016 - Cover3
Retail Merchandiser - March/April 2016 - Cover4
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