Retail Merchandiser - March/April 2016 - 25


MONDELEZ INTERNATIONAL

within to partner with all other parts
of the business, and progress against its
goal to halve its 100,000 supplier count.
Dady says he wants to go even further
by narrowing its contracts down to a few
star suppliers in each particular space.
Already, Mondelēz International has
found some manufacturers willing to
invest in their own capabilities to take
on production of certain Tier II regional
brands allowing Mondelēz International
to free up capacity at its own facilities
so that it can continue to grow its Tier
I global power brands. "What we're
looking for are a few sustainable, transformational, advantaged relationships,"
Dady says, recalling the STAR acronym.
Those transformational relationships

"

When you have an ROI mentality,
that's when this Pangea concept
becomes more interesting.

will become even more important
as Mondelēz International builds its
vision of the future supply chain. As
forward-thinking companies such as
Uber have disrupted the transportation
industrial, Dady believes digital technologies will shape procurement. Choosing
contracts will be like perusing a virtual
mall. Sourcing managers will browse a
database of competing approved ven-

"

dors, picking an office supplier or a janitorial service from variety of storefronts.
Dady's vision is only possible because of how his team has embraced its
restructuring and the company's mission
to manage 100 percent of its spend.
"We're learning to play a whole new
sport and we're moving at the speed of
light to become a global snacking powerhouse," he says. O

March/April 2016

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25


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Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2016

Contents
Retail Merchandiser - March/April 2016 - Cover1
Retail Merchandiser - March/April 2016 - Cover2
Retail Merchandiser - March/April 2016 - 1
Retail Merchandiser - March/April 2016 - 2
Retail Merchandiser - March/April 2016 - Contents
Retail Merchandiser - March/April 2016 - 4
Retail Merchandiser - March/April 2016 - 5
Retail Merchandiser - March/April 2016 - 6
Retail Merchandiser - March/April 2016 - 7
Retail Merchandiser - March/April 2016 - 8
Retail Merchandiser - March/April 2016 - 9
Retail Merchandiser - March/April 2016 - 10
Retail Merchandiser - March/April 2016 - 11
Retail Merchandiser - March/April 2016 - 12
Retail Merchandiser - March/April 2016 - 13
Retail Merchandiser - March/April 2016 - 14
Retail Merchandiser - March/April 2016 - 15
Retail Merchandiser - March/April 2016 - 16
Retail Merchandiser - March/April 2016 - 17
Retail Merchandiser - March/April 2016 - 18
Retail Merchandiser - March/April 2016 - 19
Retail Merchandiser - March/April 2016 - 20
Retail Merchandiser - March/April 2016 - 21
Retail Merchandiser - March/April 2016 - 22
Retail Merchandiser - March/April 2016 - 23
Retail Merchandiser - March/April 2016 - 24
Retail Merchandiser - March/April 2016 - 25
Retail Merchandiser - March/April 2016 - 26
Retail Merchandiser - March/April 2016 - 27
Retail Merchandiser - March/April 2016 - 28
Retail Merchandiser - March/April 2016 - 29
Retail Merchandiser - March/April 2016 - 30
Retail Merchandiser - March/April 2016 - 31
Retail Merchandiser - March/April 2016 - 32
Retail Merchandiser - March/April 2016 - 33
Retail Merchandiser - March/April 2016 - 34
Retail Merchandiser - March/April 2016 - 35
Retail Merchandiser - March/April 2016 - 36
Retail Merchandiser - March/April 2016 - 37
Retail Merchandiser - March/April 2016 - 38
Retail Merchandiser - March/April 2016 - 39
Retail Merchandiser - March/April 2016 - 40
Retail Merchandiser - March/April 2016 - 41
Retail Merchandiser - March/April 2016 - 42
Retail Merchandiser - March/April 2016 - 43
Retail Merchandiser - March/April 2016 - 44
Retail Merchandiser - March/April 2016 - 45
Retail Merchandiser - March/April 2016 - 46
Retail Merchandiser - March/April 2016 - 47
Retail Merchandiser - March/April 2016 - 48
Retail Merchandiser - March/April 2016 - 49
Retail Merchandiser - March/April 2016 - 50
Retail Merchandiser - March/April 2016 - 51
Retail Merchandiser - March/April 2016 - 52
Retail Merchandiser - March/April 2016 - 53
Retail Merchandiser - March/April 2016 - 54
Retail Merchandiser - March/April 2016 - 55
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Retail Merchandiser - March/April 2016 - 60
Retail Merchandiser - March/April 2016 - 61
Retail Merchandiser - March/April 2016 - 62
Retail Merchandiser - March/April 2016 - 63
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Retail Merchandiser - March/April 2016 - 79
Retail Merchandiser - March/April 2016 - 80
Retail Merchandiser - March/April 2016 - Cover3
Retail Merchandiser - March/April 2016 - Cover4
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