Retail Merchandiser - March/April 2016 - 1


EDITOR'S LETTER

Spring into
Networking

Spring not only brings nicer weather,
it also kicks tradeshow season into full
swing. We've been covering so many
different ones both in the magazine and
on our social media channels. (Are you
following us?) Toy Fair New York, South
Beach Wine and Food Festival, eTail
West, Consumer Electronics Show and
MAGIC have all come and gone with
more industry news and new products
than we can practically keep up with.
Right on the heels of those shows is a
slate of even more! In this issue, we cover
the National Hardware Show, which
is a major event for those in the home
improvement industry, taking place May
4-6 in Las Vegas. ScottsMiracle-Gro, our
cover story for this issue, will showcase
its licensed products for lawn and garden
care, and the company plans to meet with
retailers of all sizes - from big-box stores
like Home Depot to the small, momand-pop independent home improvement
store - to gain even better insights into
what customers want.
Also in the coming months are B2B
Online 2016, the Sweets & Snacks Expo
and Licensing Expo, all of which are
covered in this issue so you can get a
sneak peek about what you can expect at
these shows. They're all unique in their
industry focuses, but all equally important
for professionals in the retail and licensing
market. I'm looking forward to attending
a few of them to walk the floors and meet
with some of the great companies I get to
write about.
Attending tradeshows and conferences creates invaluable opportunities for
retailers and industry professionals of any
market. They are a fantastic opportunity to
put faces to the people in the industry that
you've only communicated with via e-mail
or on conference calls, and especially important for meeting new people. If you're
exhibiting, you can meet with potential
customers to generate leads or buyers that
want your product in their stores.
Attending educational sessions or striking up a conversation at someone's booth
is a great way to gain deeper insights and

Attending tradeshows
creates invaluable
opportunities for
retailers and industry
professionals.

knowledge into both the industry at large
and any niche market you want to target.
You can even see what your competition is
doing, how they might be succeeding and
learn from them.
By attending, you're exposing yourself
to the industry and especially to the press,
like RM, to promote your business, brand
or product. You should be collecting as
many business cards as your wallet can
carry for potential customers, buyers or
marketing opportunities to help your retail
or licensing business grow.
Most importantly, however, tradeshows
are a great way to let off steam and have
fun. Most shows host networking parties,
along with a ton of opportunities to wine
and dine with fellow attendees. Whether
you're exhibiting or walking the floor,
tradeshows are a great way to connect
with your industry for a few days at a
time and potentially get more business
done there than you might in an entire
year behind your computer. And lucky
for you retailers, licensors, licensees,
buyers, merchandisers and distributors -
there are so many different shows, expos
and conferences to go to just in the next
few months!
I hope you're getting excited for all
tradeshow previews in this issue, along
with all the great licensing, retail and
supplier profiles. Read on!

Stephanie Crets
Editor-in-Chief

EDITORIAL -------------------------------------------------------------------EDITORIAL DIRECTOR
John Krukowski
john.krukowski@retail-merchandiser.com
(312) 676-1125
EDITOR-IN-CHIEF
stephanie.crets@retail-merchandiser.com

Stephanie Crets
(312) 676-1264

EDITORS
Staci Davidson, Alan Dorich, Russ Gager, Jim Harris, Janice Hoppe,
Tim O'Connor, Chris Petersen, Eric Slack
DESIGN ----------------------------------------------------------------------ART DIRECTOR
Erin Hein
erin.hein@retail-merchandiser.com
(312) 676-1136
DESIGNERS
Joshua Beaudry, Jonathan Lyzun, Vida Soriano
PRODUCTION ---------------------------------------------------------------PRODUCTION COORDINATOR
Michelle DeCeault
michelle.deceault@retail-merchandiser.com
(312) 676-1178
SALES ------------------------------------------------------------------------VP OF SALES
Stephen Pastorello
stephen.pastorello@retail-merchandiser.com
(978) 299-9811
PROJECT COORDINATOR
john.conroy@retail-merchandiser.com

John Conroy
(978) 299-9814

PROJECT COORDINATOR
tony.pelonzi@retail-merchandiser.com

Tony Pelonzi
(978) 299-9815

PROJECT COORDINATOR
rocky.pisa@retail-merchandiser.com

Rocky Pisa
(978) 299-9810

PROJECT COORDINATOR
jay.purcell@pmcmg.com

Jay Purcell
(978) 299-9873

EDITORIAL RESEARCH -----------------------------------------------------PRESIDENT
Joy Francesconi
joy.francesconi@retail-merchandiser.com
(978) 299-9870
VP EDITORIAL RESEARCH
amy.ingoldsby@retail-merchandiser.com
EDITORIAL RESEARCHER
michelle.fontaine@retail-merchandiser.com

Amy Ingoldsby
(978) 299-9862
Michelle Fontaine
(978) 299-9875

EDITORIAL RESEARCHER
anne.gray@retail-merchandiser.com

Anne Gray
(978) 299-9872

EDITORIAL RESEARCHER
judy.kushner@retail-merchandiser.com

Judy Kushner
(978) 299-9866

EDITORIAL RESEARCHER
deborah.young@retail-merchandiser.com

Deborah Young
(978) 299-9865

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March/April 2016

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Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2016

Contents
Retail Merchandiser - March/April 2016 - Cover1
Retail Merchandiser - March/April 2016 - Cover2
Retail Merchandiser - March/April 2016 - 1
Retail Merchandiser - March/April 2016 - 2
Retail Merchandiser - March/April 2016 - Contents
Retail Merchandiser - March/April 2016 - 4
Retail Merchandiser - March/April 2016 - 5
Retail Merchandiser - March/April 2016 - 6
Retail Merchandiser - March/April 2016 - 7
Retail Merchandiser - March/April 2016 - 8
Retail Merchandiser - March/April 2016 - 9
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Retail Merchandiser - March/April 2016 - Cover3
Retail Merchandiser - March/April 2016 - Cover4
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