Retail Merchandiser - November/December 2015 - S45


Alaskan Brewing Co.
The company has established its place in the market by
building a distribution network that has allowed it to get its
products in front of retailers and consumers that are seeking
to support craft brewers. The company says consumers and
retailers enjoy the unique stories and variety of flavors that
craft brewers bring to the market. Because there is a definite
air of excitement in the category at the moment, it is driving
business for Alaskan Brewing.
"We bring all of that excitement to our consumers and
retail partners within the framework of being authentically brewed in Alaska," Larson says. "The brewery has also
been in business for nearly 30 years, which provides a solid
platform of dependable logistics and services to offer to our
distribution network."
Part of the company's work to expand its offerings and
network is its pilot series program, which is operated at the
brewery and serves as the seed for innovation among its
brews. The process starts at a single barrel brew house where
all of the company's employees are invited to create recipes.
From there, the process moves through a rough draft program before reaching final brews. In addition, the company keeps members of its sales staff looking at new markets
for expanded distribution throughout the lower 48 states as
well as focusing on organic existing market growth.

water, malt and hops needed to make beer while still maintaining high quality and consistency.
"In one year, the mash filter press used nearly 2 million
fewer gallons of water and six percent less malt to make the
same amount of beer as the traditional brewing process,"
Larson says. "The unique design of the mash filter press also
reduces the moisture content in the spent grains."
This then led to the company's next innovation: a spent
grain boiler. In 2011, Alaskan Brewing began developing a
first-of-its-kind steam boiler fueled entirely by spent grain.
The new system became operational in 2012, and Alaskan
has reduced its oil use by more than 65 percent. It plans to
continue to invest in this technology, which could revolutionize fuel systems used in craft brewing.
Although the craft beer explosion has led to growth opportunities, it is also a possible challenge in the short term.
Newer entries with short-term cash flow and a lack of infrastructure to sustain their investment may bring confusion
and fragmentation to the marketplace. Fortunately, Larson
says Alaskan Brewing will never allow unbridled enthusiasm to replace its approach to reasoned, smart growth.
"We have made concentrating on our unique identity a
priority for our development," Larson concludes. O

Advancing the Cause
This past year has been one of growth for Alaskan Brewing.
The company built a new warehouse connected to its current facility and added nearly 20,000 square feet, which was
nearly a 100 percent increase in size. The brewery sits now
on more than five contiguous acres, and it just added four
large fermentation/brite tanks.
"These new stainless steel tanks were sized at 1,400 barrels each, and it brings the production output capability to
well beyond 200,000 barrels for the long term," Larson says.
Alaskan Brewing will continue to focus on innovation
and sustainability as it grows in volume and production.
These issues have been at the forefront for many years. In
1998, Alaskan Brewing became the first craft brewery in
the country to install and operate a carbon dioxide reclamation system. The system captures and cleans carbon dioxide,
which is a natural byproduct of the brewing process.
"During the fermentation process, the yeast creates the
carbon dioxide byproduct," Larson says. "We use carbon dioxide to package the beer and purge oxygen from holding
tanks. This system prevents more than 1 million pounds
of carbon dioxide from being released into the atmosphere
each year and contributing to global warming."
In 2008, Alaskan Brewing became the first craft brewery
to install a mash filter press. This Belgian-based brewing
technology allows the company to reduce the amount of
November/December 2015

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Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2015

Contents
Retail Merchandiser - November/December 2015 - SCover1
Retail Merchandiser - November/December 2015 - SCover2
Retail Merchandiser - November/December 2015 - Contents
Retail Merchandiser - November/December 2015 - S2
Retail Merchandiser - November/December 2015 - S3
Retail Merchandiser - November/December 2015 - S4
Retail Merchandiser - November/December 2015 - S5
Retail Merchandiser - November/December 2015 - S6
Retail Merchandiser - November/December 2015 - S7
Retail Merchandiser - November/December 2015 - S8
Retail Merchandiser - November/December 2015 - S9
Retail Merchandiser - November/December 2015 - S10
Retail Merchandiser - November/December 2015 - S11
Retail Merchandiser - November/December 2015 - S12
Retail Merchandiser - November/December 2015 - S13
Retail Merchandiser - November/December 2015 - S14
Retail Merchandiser - November/December 2015 - S15
Retail Merchandiser - November/December 2015 - S16
Retail Merchandiser - November/December 2015 - S17
Retail Merchandiser - November/December 2015 - S18
Retail Merchandiser - November/December 2015 - S19
Retail Merchandiser - November/December 2015 - S20
Retail Merchandiser - November/December 2015 - S21
Retail Merchandiser - November/December 2015 - S22
Retail Merchandiser - November/December 2015 - S23
Retail Merchandiser - November/December 2015 - S24
Retail Merchandiser - November/December 2015 - S25
Retail Merchandiser - November/December 2015 - S26
Retail Merchandiser - November/December 2015 - S27
Retail Merchandiser - November/December 2015 - S28
Retail Merchandiser - November/December 2015 - S29
Retail Merchandiser - November/December 2015 - S30
Retail Merchandiser - November/December 2015 - S31
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Retail Merchandiser - November/December 2015 - S33
Retail Merchandiser - November/December 2015 - S34
Retail Merchandiser - November/December 2015 - S35
Retail Merchandiser - November/December 2015 - S36
Retail Merchandiser - November/December 2015 - S37
Retail Merchandiser - November/December 2015 - S38
Retail Merchandiser - November/December 2015 - S39
Retail Merchandiser - November/December 2015 - S40
Retail Merchandiser - November/December 2015 - S41
Retail Merchandiser - November/December 2015 - S42
Retail Merchandiser - November/December 2015 - S43
Retail Merchandiser - November/December 2015 - S44
Retail Merchandiser - November/December 2015 - S45
Retail Merchandiser - November/December 2015 - S46
Retail Merchandiser - November/December 2015 - S47
Retail Merchandiser - November/December 2015 - S48
Retail Merchandiser - November/December 2015 - S49
Retail Merchandiser - November/December 2015 - S50
Retail Merchandiser - November/December 2015 - S51
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