Retail Merchandiser - November/December 2015 - S44


Supplier

ALASKAN BREWING CO.

The Last Frontier

Almost 30 years of experience allows Alaskan Brewing Co. to stand out in today's
crowded craft beet marketplace. BY ERIC SLACK

Its founders' unique skill set and local ingredients
- such as glacier-fed water, Sitka spruce tips and
birch syrup - fuel Alaska Brewing's growth.

F
Marcy Larson,
co-founder
alaskanbeer.com
Juneau, Alaska

44

ounded in 1986, Alaskan Brewing Co. has
come a long way since co-founders Marcy and
Geoff Larson enlisted 88 investors throughout Alaska to start their Juneau-based brewery. At the time, there were fewer than 100 operating breweries in the nation. Today, Alaskan Brewing
produces more than 150,000 barrels annually from
it single brewery in Juneau, and it is one of the top
20 craft breweries in the United States as defined by
the Brewers Association.
"We faced financial and logistical challenges to
brew beer in the Last Frontier, but we brought a
unique skill set to the task of opening a brewery in
Alaska," Marcy Larson says. "Geoff was a chemical
engineer and a home brewer, and I was an adventure-seeking accountant and aspiring bush pilot."

RETAIL-MERCHANDISER.COM

November/December 2015

Distinct Identity
Alaskan Brewing is distributed in 17 states, mostly
in the western half of the United States. The company says its most popular beer is its Alaskan Amber,
which was inspired by archived brewing notes for a
brew developed during the Gold Rush era in Alaska. Alaskan Brewing is also known for its Alaskan
Smoked Porter, the most award-winning beer in the
history of the Great American Beer Festival with
fans worldwide.
"Alaskan brews a diverse lineup of beers and features local ingredients such as glacier-fed water,
Sitka spruce tips, alder-smoked malt, birch syrup,
fireweed honey and high-bush cranberries," Larson
says. "Alaskan Brewing is known for trying to put a
little bit of Alaska in every bottle we brew."


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Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2015

Contents
Retail Merchandiser - November/December 2015 - SCover1
Retail Merchandiser - November/December 2015 - SCover2
Retail Merchandiser - November/December 2015 - Contents
Retail Merchandiser - November/December 2015 - S2
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