Retail Merchandiser - November/December 2015 - S40


Supplier

MURAD LLC

Trusted Name
Murad LLC has become a leader in skincare
products by being committed to the highest quality.
BY CHRIS PETERSEN

F
Dr. Howard Murad,
founder
www.murad.com
El Segundo, Calif.

or more than 25 years, the name of Murad
and its founder, Dr. Howard Murad, have
been closely associated with unique skincare
solutions. As a board-certified dermatologist
and trained pharmacist, Dr. Murad pioneered the
concept of "internal skincare" by encouraging the
use of dietary supplements to promote healthy skin,
and Murad's line of skincare products have become
widely available on store shelves and in spas, furthering the extension of the Murad brand.
From the company's beginnings in 1989, Murad
has grown into one of the most popular skincare
brands in the world, with product lines ranging from
anti-aging to acne care. Dr. Murad says the company
has developed a broad customer base consisting of
people of all ages and walks of life, thanks in large
part to its wide and varied range of distribution
channels. But the heart and soul of what makes Murad's products successful is the company's never-ending commitment to developing products that push
the envelope, ss well as the brand's commitment to
Dr. Murad's Inclusive Health Philosophy, which is
to inspire people to look better, live better and feel
better through a whole-person approach to skincare.
"What we challenge ourselves to do is make the
best product possible and market it as best we can
so that we can help provide solutions that make our
customers feel their best," Dr. Murad says.
That commitment has remained unchanged over
the last quarter-century, even as Dr. Murad has undergone significant growth and change. Earlier this
year, the company was purchased by Unilever, and
although Dr. Murad says the added resources of its
new parent company will be of great benefit to Murad, the core values of the company will remain the
same as ever.

Committed to Quality
In everything that it does, Murad's concentration is
on delivering products that fill needs in the market40

RETAIL-MERCHANDISER.COM

November/December 2015


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Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2015

Contents
Retail Merchandiser - November/December 2015 - SCover1
Retail Merchandiser - November/December 2015 - SCover2
Retail Merchandiser - November/December 2015 - Contents
Retail Merchandiser - November/December 2015 - S2
Retail Merchandiser - November/December 2015 - S3
Retail Merchandiser - November/December 2015 - S4
Retail Merchandiser - November/December 2015 - S5
Retail Merchandiser - November/December 2015 - S6
Retail Merchandiser - November/December 2015 - S7
Retail Merchandiser - November/December 2015 - S8
Retail Merchandiser - November/December 2015 - S9
Retail Merchandiser - November/December 2015 - S10
Retail Merchandiser - November/December 2015 - S11
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Retail Merchandiser - November/December 2015 - S41
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