Retail Merchandiser - November/December 2015 - S36


Retail

Z Gallerie
customers
appreciate the
store's range of
contemporary
and traditional
items, as well as
colors, textures
and mixed
materials.

Zeiden opened the first Z Gallerie in 1979 in Sherman Oaks, Calif. The store started as a poster shop,
but more merchandise was added and it soon became a place where customers could furnish their
home. Although the store has evolved in the past
36 years, it has kept its roots. About half of the art
sold in Z Gallerie locations is still made in-house,
according to Navarrette.
Z Gallerie customers have come to know the store
for its range of contemporary and traditional items,
colors, textures and use of mixed materials in furniture. "If you shop Z Gallerie on a regular basis we're
always offering something new," Navarrette says.
Popular current items include an Enzo canopy bed
and a full leather Cloud Modular Sectional.

Developing a Strategy

Z GALLERIE

Furnishing
the Future
Z Gallerie is investing in distribution and relationships
to grow its business eastward. BY TIM O'CONNOR

W

Victor Navarrette,
vice president of
operations
www.zgallerie.com
Gardena, Calif.
36

ith 57 stores - and two more due before the end of the year - Z Gallerie
still has a lot of potential for growth,
especially in the Northeast. With this
expansion, Z Gallerie is investing in new technologies to improve its supply chain and is exploring
an East Coast distribution facility to support new
stores. "In the next five years we plan to hit the
100-store mark or greater," says Vice President of
Operations Victor Navarrette.
Siblings Joe Zeiden, Carole Malfatti and Mike

RETAIL-MERCHANDISER.COM

November/December 2015

Having already cultivated a loyal customer base, Z
Gallerie is planning to expand its presence throughout the country. Its primary markets are California,
Texas and Florida, but the company sees additional
growth through new stores and increased website
traffic. It is even going back to more traditional media to reach more customers. In a time when many
companies are abandoning print for digital, Z Gallerie launched a print catalog in October 2014. The
catalog has done well in its first year, he adds, and has
created more interest around Z Gallerie's products.
The company has gone through periods of expansion before. It used to have a second distribution
center located in Atlanta but downsized the facility during the Great Recession. The loss of an East
Coast distribution point impacted Z Gallerie's ability to expand toward the Atlantic, and the company
has been developing a strategy to resume its growth.
Z Gallerie hired Tompkins International, a supply
chain consulting firm, to help design a solution to
enable the company's goals for expansion through
2019. The study verified that Z Gallerie should open
another distribution center that could support new
and existing locations east of the Mississippi.
Navarrette says the goal is to have a second distribution center operational by the first quarter of
2017. Z Gallerie is actively exploring sites in the
North Carolina, Tennessee and Georgia markets.
The ideal facility would be a Class A leased industrial building with 200,000 square feet of space, at least
32 feet of clearance and an EFSR fire system.
But Z Gallerie's needs are not limited to the physical structure. The company wants to ensure that its
new facility will have access to the large labor force


http://www.RETAIL-MERCHANDISER.COM

Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2015

Contents
Retail Merchandiser - November/December 2015 - SCover1
Retail Merchandiser - November/December 2015 - SCover2
Retail Merchandiser - November/December 2015 - Contents
Retail Merchandiser - November/December 2015 - S2
Retail Merchandiser - November/December 2015 - S3
Retail Merchandiser - November/December 2015 - S4
Retail Merchandiser - November/December 2015 - S5
Retail Merchandiser - November/December 2015 - S6
Retail Merchandiser - November/December 2015 - S7
Retail Merchandiser - November/December 2015 - S8
Retail Merchandiser - November/December 2015 - S9
Retail Merchandiser - November/December 2015 - S10
Retail Merchandiser - November/December 2015 - S11
Retail Merchandiser - November/December 2015 - S12
Retail Merchandiser - November/December 2015 - S13
Retail Merchandiser - November/December 2015 - S14
Retail Merchandiser - November/December 2015 - S15
Retail Merchandiser - November/December 2015 - S16
Retail Merchandiser - November/December 2015 - S17
Retail Merchandiser - November/December 2015 - S18
Retail Merchandiser - November/December 2015 - S19
Retail Merchandiser - November/December 2015 - S20
Retail Merchandiser - November/December 2015 - S21
Retail Merchandiser - November/December 2015 - S22
Retail Merchandiser - November/December 2015 - S23
Retail Merchandiser - November/December 2015 - S24
Retail Merchandiser - November/December 2015 - S25
Retail Merchandiser - November/December 2015 - S26
Retail Merchandiser - November/December 2015 - S27
Retail Merchandiser - November/December 2015 - S28
Retail Merchandiser - November/December 2015 - S29
Retail Merchandiser - November/December 2015 - S30
Retail Merchandiser - November/December 2015 - S31
Retail Merchandiser - November/December 2015 - S32
Retail Merchandiser - November/December 2015 - S33
Retail Merchandiser - November/December 2015 - S34
Retail Merchandiser - November/December 2015 - S35
Retail Merchandiser - November/December 2015 - S36
Retail Merchandiser - November/December 2015 - S37
Retail Merchandiser - November/December 2015 - S38
Retail Merchandiser - November/December 2015 - S39
Retail Merchandiser - November/December 2015 - S40
Retail Merchandiser - November/December 2015 - S41
Retail Merchandiser - November/December 2015 - S42
Retail Merchandiser - November/December 2015 - S43
Retail Merchandiser - November/December 2015 - S44
Retail Merchandiser - November/December 2015 - S45
Retail Merchandiser - November/December 2015 - S46
Retail Merchandiser - November/December 2015 - S47
Retail Merchandiser - November/December 2015 - S48
Retail Merchandiser - November/December 2015 - S49
Retail Merchandiser - November/December 2015 - S50
Retail Merchandiser - November/December 2015 - S51
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20171112
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170910
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170708
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170506
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170506_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170304
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170102
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170102_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20161112_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20161112
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160910_globalsen
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160910_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160910
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160708
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160506_nextgen
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160506_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160304_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160102_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20151112_v3
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20151112_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20151112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150910_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150910
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150708_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150506_v3
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150506_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150304_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150102_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20141112_newnotable
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20141112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140910_newnotable
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140910
http://www.nxtbook.com/nxtbooks/phoenix/rm_20140708_reprint
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140708_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506_v3
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20131112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130910
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130506
http://www.nxtbook.com/nxtbooks/phoenix/rm_mediakit2013
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20121112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120910
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20111112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20110910
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20110708
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_50thanniversary
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20110506
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20110304
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20110102
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20101112
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20100910
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20100708
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20100506
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20100304
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20100102
http://www.nxtbookMEDIA.com