Retail Merchandiser - November/December 2015 - S35

example, provided a strong indicator of the rising strength
of online retailers, he says.
Edwards chose to come to eBags because "the shift to
working for a leading online company attracted me," he says.
He adds that traditional approaches to retail no longer work,
and wants to incorporate technology into eBags' sales.
"Every retailer is challenged to develop leaders who embrace change," Edwards says. "Companies and investors
must actively harness innovation and smart risk taking,
while taking a longer-term view toward transforming and
winning. We live in an ever-changing mobile world that
quickly adjusts to revolutionary technologies and services.
To succeed, a company's culture needs to place a high value
on data, customer information, speed and change."
Edwards keeps a keen eye on eBags' competition, which
includes department stores as well as Amazon. "Our pricing
is parallel with anyone in the industry," he says. "But we win
on selection, shipping, experience, rewards program, returns
and great customer service. We're a specialized retailer online. We own the mobile space." That's largely because department stores have been forced to create mobile apps on
the fly in order to catch up, while eBags started as an online
business in 1998, he says.

Technology's Role
eBags is looking to technology to solidify its position as a
leading-edge company in the market. The company's website has won several awards, and the retailer is teaming with
Iterate Studio to create an innovation lab. 
"eBags' innovation lab consists of two elements," Edwards
says. "The first is a rapid test center designed to improve the
velocity and number of experiments conducted on eBags'
websites each month. This will speed up our absorption of
unique digital tools that are proven to improve shopping for
the 36 million people that visit our site each year. The second is a  digital  research and development lab designed to
enhance the company's business model."
The company is soon to launch a mobile application that
allows users to look at photos of bags and swipe right if they
love the bag or swipe left if they don't. A customer's likes
and dislikes provide eBags with data that helps it display a
personalized list.
Customers
®
Travelpro
also can upload
Travelpro®, the luggage choice of flight
a photo of a bag
crews and frequent travelers and the
they like and the
inventor of the Rollaboard®, the first upright
mobile app will
rolling luggage, appreciates the continued
immediately disopportunity to partner with Mike Edwards
and his talented team at eBags. Travelpro®
play products that
looks forward to many mutual years of
resemble the upcontinued prosperity and success.
loaded photo. O
November/December 2015

RETAIL-MERCHANDISER.COM

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http://www.RETAIL-MERCHANDISER.COM

Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2015

Contents
Retail Merchandiser - November/December 2015 - SCover1
Retail Merchandiser - November/December 2015 - SCover2
Retail Merchandiser - November/December 2015 - Contents
Retail Merchandiser - November/December 2015 - S2
Retail Merchandiser - November/December 2015 - S3
Retail Merchandiser - November/December 2015 - S4
Retail Merchandiser - November/December 2015 - S5
Retail Merchandiser - November/December 2015 - S6
Retail Merchandiser - November/December 2015 - S7
Retail Merchandiser - November/December 2015 - S8
Retail Merchandiser - November/December 2015 - S9
Retail Merchandiser - November/December 2015 - S10
Retail Merchandiser - November/December 2015 - S11
Retail Merchandiser - November/December 2015 - S12
Retail Merchandiser - November/December 2015 - S13
Retail Merchandiser - November/December 2015 - S14
Retail Merchandiser - November/December 2015 - S15
Retail Merchandiser - November/December 2015 - S16
Retail Merchandiser - November/December 2015 - S17
Retail Merchandiser - November/December 2015 - S18
Retail Merchandiser - November/December 2015 - S19
Retail Merchandiser - November/December 2015 - S20
Retail Merchandiser - November/December 2015 - S21
Retail Merchandiser - November/December 2015 - S22
Retail Merchandiser - November/December 2015 - S23
Retail Merchandiser - November/December 2015 - S24
Retail Merchandiser - November/December 2015 - S25
Retail Merchandiser - November/December 2015 - S26
Retail Merchandiser - November/December 2015 - S27
Retail Merchandiser - November/December 2015 - S28
Retail Merchandiser - November/December 2015 - S29
Retail Merchandiser - November/December 2015 - S30
Retail Merchandiser - November/December 2015 - S31
Retail Merchandiser - November/December 2015 - S32
Retail Merchandiser - November/December 2015 - S33
Retail Merchandiser - November/December 2015 - S34
Retail Merchandiser - November/December 2015 - S35
Retail Merchandiser - November/December 2015 - S36
Retail Merchandiser - November/December 2015 - S37
Retail Merchandiser - November/December 2015 - S38
Retail Merchandiser - November/December 2015 - S39
Retail Merchandiser - November/December 2015 - S40
Retail Merchandiser - November/December 2015 - S41
Retail Merchandiser - November/December 2015 - S42
Retail Merchandiser - November/December 2015 - S43
Retail Merchandiser - November/December 2015 - S44
Retail Merchandiser - November/December 2015 - S45
Retail Merchandiser - November/December 2015 - S46
Retail Merchandiser - November/December 2015 - S47
Retail Merchandiser - November/December 2015 - S48
Retail Merchandiser - November/December 2015 - S49
Retail Merchandiser - November/December 2015 - S50
Retail Merchandiser - November/December 2015 - S51
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20171112
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http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150304_v2
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http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150102_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20141112_newnotable
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20141112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140910_newnotable
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http://www.nxtbook.com/nxtbooks/phoenix/rm_20140708_reprint
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http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20131112
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http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20121112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120910
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120708
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http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20110708
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_50thanniversary
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http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20101112
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20100910
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20100708
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http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20100304
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20100102
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