Retail Merchandiser - November/December 2015 - S34


Retail: ONLINE RETAILER

To meet growing global demand, eBags.com
became accessible to shoppers in more than
200 countries in November.

pany's board of directors before he was hired summarized his vision for the Greenwood Village, Colo.-based company, which was founded in 1998 as
an online luggage provider.

Expanded Offerings

EBAGS

Never-ending
Journey
eBags' new CEO has a vision for the online retailer
that expands its product offerings. BY BOB RAKOW

e

Mike Edwards
president and CEO
www.eBags.com
Greenwood Village, Colo.
34

Bags President and CEO Mike Edwards
sees more in a handbag, backpack or
piece of luggage than travel gear. Instead,
he envisions a journey. It's a journey that
begins when a customer logs onto eBags.com to select the product and continues when she carries it
during a much-anticipated trip or on daily adventures closer to home.
Edwards has only been at the helm of eBags since
August, but the presentation he made to the com-

RETAIL-MERCHANDISER.COM

November/December 2015

Edwards told the board that handbags, luggage,
backpacks and business cases represent just one opportunity for eBags. He wants to expand the company's product offerings by providing myriad other
accessories typically associated with travel or a journey. "Many people don't carry luggage anymore,"
Edwards says. "We can fit any bag to your journey."
eBags will soon follow Edwards' direction and
market audio devices, mobility cases, activewear,
reading glasses, books, music and tracking devices -
all products that individuals often bring on trips.
Some of the categories were added to the eBags
product line in the fourth-quarter 2015, and the remainder will follow in early 2016, Edwards says. "I
like these categories a lot," he says. "There's tremendous upside to them."
There's little question that eBags has positioned
itself as a leader in the online sales of bags, backpacks and luggage. The company enjoys approximately 36 million visits annually by customers interested in more than 60,000 products from 550
brands, including the eBags brand.
The timing is right for expanding the company's
offerings, Edwards says. "It's an emerging market
because travel is strong again," he says. Additionally,
millennials are placing more emphasis on experiences than goods, another factor behind the rebound of
travel, he says.
eBags.com became accessible to shoppers in more
than 200 countries in mid November to meet the
growing global demand for the brands the company
carries, Edwards says.

Varied Experiences
Edwards worked for major retailers prior to arriving at
eBags. He was global executive vice president of merchandising for Staples and served as CEO of Borders
from 2009 to 2011. Both experiences helped prepare
him for his new role, he says. Edwards also was CEO
of Lucy, an activewear company for women.
Edwards was at Borders when the company declared bankruptcy but took lessons from the company's downfall, he says. "Bankruptcy teaches you
more about business than any other scenario you
can go through," he says. Borders' bankruptcy, for


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Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2015

Contents
Retail Merchandiser - November/December 2015 - SCover1
Retail Merchandiser - November/December 2015 - SCover2
Retail Merchandiser - November/December 2015 - Contents
Retail Merchandiser - November/December 2015 - S2
Retail Merchandiser - November/December 2015 - S3
Retail Merchandiser - November/December 2015 - S4
Retail Merchandiser - November/December 2015 - S5
Retail Merchandiser - November/December 2015 - S6
Retail Merchandiser - November/December 2015 - S7
Retail Merchandiser - November/December 2015 - S8
Retail Merchandiser - November/December 2015 - S9
Retail Merchandiser - November/December 2015 - S10
Retail Merchandiser - November/December 2015 - S11
Retail Merchandiser - November/December 2015 - S12
Retail Merchandiser - November/December 2015 - S13
Retail Merchandiser - November/December 2015 - S14
Retail Merchandiser - November/December 2015 - S15
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Retail Merchandiser - November/December 2015 - S17
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Retail Merchandiser - November/December 2015 - S19
Retail Merchandiser - November/December 2015 - S20
Retail Merchandiser - November/December 2015 - S21
Retail Merchandiser - November/December 2015 - S22
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