Retail Merchandiser - November/December 2015 - S31


A Support System
Franchise owners include mother/daughter teams as well as
young women looking to start their own business. The company's goal is to open four to six new stores a year. "That's our
capacity," Maready says. "We feel everyone deserves equal
attention."
The Monkee's organization supports its franchisees in a
number of ways, including helping them find the right location for their stores. "We study locations very seriously,"
Maready says, noting the company regularly conducts demographic research.
Once locations are found, Monkee's merchandisers help
owners stock their shelves. This includes offering guidance
on ordering as well as budgeting. Although many Monkee's
stores carry similar kinds of merchandise including shoes,
accessories and apparel from many leading high-fashion
brands, stock can also vary by store. "Franchisees can order
as they see fit for their store," Shaw says.

A Comfortable Place
During initial training, new franchisees meet with the boutique design consultant for Monkee's. Each location is designed to have a personality of its own with unique fabrics,
antiques and decor while maintaining the common elements
customers recognize. Gleaming white cabinetry, yellow
walls, chandeliers and a lounge-friendly shoe gallery are all
part of the signature look. The design is patterned after that
of Shaw's initial store in Wilmington, which is still open.
"There are plenty of boutiques and department stores
around, but none of them really had the effect of being in
someone's living room," she says. "When you walk into one
of our stores, you can see that it's a very cozy, warm place
where people can relax with a cup of coffee and chat. We
want each store to reflect the personality of its owner, but
when people walk in, we want them to immediately know
they're in a Monkee's store."
The décor of Monkee's stores reflects Shaw and Maready's
goal of making them comfortable places to shop. "We don't
have a hard sell approach or boss people around; if you want
our help with something, it's there, or you can feel free to
walk around and browse," Maready says.
The items that can found in Monkee's stores vary in type
and price, making it a place for anyone to shop, regardless of
the amount of money they have on hand. "We have things
that cost between $5 and $5,000," she adds. "If you walk into
one of our stores and want a gift for $20 you can get it, and if
you want a vintage Chanel pocketbook, you can get that, too."
Shaw and Maready's philosophy of making their franchise
stores comfortable is echoed in their managerial approach.
"Our personal approach to business can be best summed up
in three words: 'loving your work,'" Maready says. O
November/December 2015

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Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2015

Contents
Retail Merchandiser - November/December 2015 - SCover1
Retail Merchandiser - November/December 2015 - SCover2
Retail Merchandiser - November/December 2015 - Contents
Retail Merchandiser - November/December 2015 - S2
Retail Merchandiser - November/December 2015 - S3
Retail Merchandiser - November/December 2015 - S4
Retail Merchandiser - November/December 2015 - S5
Retail Merchandiser - November/December 2015 - S6
Retail Merchandiser - November/December 2015 - S7
Retail Merchandiser - November/December 2015 - S8
Retail Merchandiser - November/December 2015 - S9
Retail Merchandiser - November/December 2015 - S10
Retail Merchandiser - November/December 2015 - S11
Retail Merchandiser - November/December 2015 - S12
Retail Merchandiser - November/December 2015 - S13
Retail Merchandiser - November/December 2015 - S14
Retail Merchandiser - November/December 2015 - S15
Retail Merchandiser - November/December 2015 - S16
Retail Merchandiser - November/December 2015 - S17
Retail Merchandiser - November/December 2015 - S18
Retail Merchandiser - November/December 2015 - S19
Retail Merchandiser - November/December 2015 - S20
Retail Merchandiser - November/December 2015 - S21
Retail Merchandiser - November/December 2015 - S22
Retail Merchandiser - November/December 2015 - S23
Retail Merchandiser - November/December 2015 - S24
Retail Merchandiser - November/December 2015 - S25
Retail Merchandiser - November/December 2015 - S26
Retail Merchandiser - November/December 2015 - S27
Retail Merchandiser - November/December 2015 - S28
Retail Merchandiser - November/December 2015 - S29
Retail Merchandiser - November/December 2015 - S30
Retail Merchandiser - November/December 2015 - S31
Retail Merchandiser - November/December 2015 - S32
Retail Merchandiser - November/December 2015 - S33
Retail Merchandiser - November/December 2015 - S34
Retail Merchandiser - November/December 2015 - S35
Retail Merchandiser - November/December 2015 - S36
Retail Merchandiser - November/December 2015 - S37
Retail Merchandiser - November/December 2015 - S38
Retail Merchandiser - November/December 2015 - S39
Retail Merchandiser - November/December 2015 - S40
Retail Merchandiser - November/December 2015 - S41
Retail Merchandiser - November/December 2015 - S42
Retail Merchandiser - November/December 2015 - S43
Retail Merchandiser - November/December 2015 - S44
Retail Merchandiser - November/December 2015 - S45
Retail Merchandiser - November/December 2015 - S46
Retail Merchandiser - November/December 2015 - S47
Retail Merchandiser - November/December 2015 - S48
Retail Merchandiser - November/December 2015 - S49
Retail Merchandiser - November/December 2015 - S50
Retail Merchandiser - November/December 2015 - S51
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