Retail Merchandiser - November/December 2015 - S30


Retail

MONKEE'S

For The Love of It

Monkee's Franchising looks for franchisees with a sense of personality and style
to take the helms of their stores. BY JIM HARRIS
Monkee's franchise boutique locations
share common design elements while also
reflecting the personality of their owners.

P
Dee Dee Shaw and
Brenda Maready,
co-founders and
co-CEOs
www.shopmonkees.com
Winston-Salem, N.C.
30

rospective Monkee's franchise owners need
to have more than just the ability to pay
a franchise fee or monthly building rent.
When seeking new franchisees, the Winston- Salem, N.C.-based boutique franchisor looks
for franchisees who possess a sense of fashion, a love
of shopping and the kind of personality that will attract loyal customers to their shop.
"There are a lot of people who come to us who say
they want to open a store and have the ability to do
it financially, but that's not the only thing we look
for," says co-CEO Dee Dee Shaw. "You can teach
someone the business side of an organization or a
store but you can't teach personality or style."
Shaw, co-CEO Brenda Maready and others in the
company's central franchise organization - Monkee's Franchising LLC - have an intense process
through which they choose franchisees. Prospec-

RETAIL-MERCHANDISER.COM

November/December 2015

tive owners are invited to a "Discovery Day" that
includes interviews. "One of the first questions we
ask people is if they will be at the store themselves
or if they'll have a manager run it instead," Maready
says. "We feel that stores where the franchisee is not
intimately involved in are not as successful; we're
looking for a personal approach."
Shaw opened the first Monkee's store near the
beach in Wilmington, N.C., as a shoe store in
1995. One of her early customers was Maready,
who sought advice about opening her own boutique store in Winston-Salem, N.C. Over time, the
two developed a partnership that would lead them
to franchise the concept. Today there are stores in
Alabama, North Carolina, Kentucky, Ohio, South
Carolina, Tennessee, Texas and Virginia. Monkee's
boutiques will open in early 2016 in Stuart, Fla., and
Virginia Beach, Va.


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Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2015

Contents
Retail Merchandiser - November/December 2015 - SCover1
Retail Merchandiser - November/December 2015 - SCover2
Retail Merchandiser - November/December 2015 - Contents
Retail Merchandiser - November/December 2015 - S2
Retail Merchandiser - November/December 2015 - S3
Retail Merchandiser - November/December 2015 - S4
Retail Merchandiser - November/December 2015 - S5
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Retail Merchandiser - November/December 2015 - S7
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Retail Merchandiser - November/December 2015 - S11
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