Retail Merchandiser - November/December 2015 - S28


Retail

GROUPE DYNAMITE INC.

Blowing Up

Groupe Dynamite's women's fashion brands are receiving a big boost from supply chain
improvements, which are keeping the operation at the top of the market. BY CHRIS PETERSEN

Groupe Dynamite has nearly 380 stores in
nine countries, and is dedicated to continuous
improvement of its operations.

F
Katia Berlin,
director of business
process and sourcing
strategy
www.dynamite.ca
Ville Mont-Royal,
Quebec, Canada

28

ew industries are as demanding from a supply chain perspective as the fashion industry,
where what's in demand one month can be
on the clearance rack the next. With nearly
380 stores in nine countries, Groupe Dynamite has
become one of the best-known retailers of women's
and young ladies' fashion through its Dynamite and
Garage brands, and Director of Business Process
and Sourcing Strategy Katia Berlin says that's due
in large part to the company's drive to be looking
forward all the time, its creativity and its teamwork.
"I think it's the fact that we're not scared to
change. We are constantly evolving and trying new
things," she says. "Following the status quo is not a
motto here at any time."
Groupe Dynamite's dedication to improving its
speed to market for customers means it is always
looking at updating its supply chain resources and
investing in the newest and best technologies. As

RETAIL-MERCHANDISER.COM

November/December 2015

fashion trends become more fleeting thanks to the
influence of social media and the Internet, Groupe
Dynamite is hard at work strengthening its supply
chain infrastructure to be in a better position to serve
its markets and have more presence globally. With
the experience Berlin brings to the company, Groupe
Dynamite is well on its way to a new era of supply
chain excellence that the company believes will keep
it at the top of the market for a long time to come.

Speed to Market
Berlin joined Groupe Dynamite recently after
spending more than 10 years developing software
for the apparel business. She says the company was
looking for someone who knew the apparel business
as well as strategies and enterprise resourcing planning systems. Berlin understands that what matters
to a fashion retailer is more than just keeping in
touch with the latest styles, but also being able to


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Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2015

Contents
Retail Merchandiser - November/December 2015 - SCover1
Retail Merchandiser - November/December 2015 - SCover2
Retail Merchandiser - November/December 2015 - Contents
Retail Merchandiser - November/December 2015 - S2
Retail Merchandiser - November/December 2015 - S3
Retail Merchandiser - November/December 2015 - S4
Retail Merchandiser - November/December 2015 - S5
Retail Merchandiser - November/December 2015 - S6
Retail Merchandiser - November/December 2015 - S7
Retail Merchandiser - November/December 2015 - S8
Retail Merchandiser - November/December 2015 - S9
Retail Merchandiser - November/December 2015 - S10
Retail Merchandiser - November/December 2015 - S11
Retail Merchandiser - November/December 2015 - S12
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Retail Merchandiser - November/December 2015 - S14
Retail Merchandiser - November/December 2015 - S15
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