Retail Merchandiser - November/December 2015 - S22


COVER STORY
"We're not reliant on traditional
television broadcast alone to get the
content distributed to kids," Rutherford says. "Kids are consuming
content in a number of different
ways now, so we have to be on all the
applicable platforms where they are
- on tablets, smartphones and other
devices common in their world."

Licensing Partners
The full range of digital content is
anticipated to launch next spring,
at roughly the same time as other
licensed products. "We discussed
this opportunity with all key
partners in other classifications
and had multiple proposals
from licensees," Rutherford
says, noting that many of these
discussions took place during
the Licensing Expo in Las Vegas earlier this year.
"Within the past three months, we've made decisions
on who we are partnering with by category," he adds. "We
chose with great care, settling on those partners who have
meaningful relationships with retailers across multiple
channels, innovative product execution, and the capacity to
manage a very large franchise."
Merchandise licensees to date include:
* Accessory Innovations LLC and Calego International
Inc., which are producing bags, backpacks, luggage,
bag clips, umbrellas, rainwear, lunch bags and other
accessories;
* World Trade Golden Nugget Ltd., and H.E.R Accessories; producing jewelry and accessories;
* PS Brands LLC, which is producing hosiery for kids
and adults;
* MZ Berger, a manufacturer of watches and clocks;

"

Kids are consuming
content in a number of
different ways, so we
have to be on all the
platforms they are.

22

RETAIL-MERCHANDISER.COM

November/December 2015

Video games - published by Nintendo - and comic books by Viz Media
are core YO-KAI WATCH licensed items.


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Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2015

Contents
Retail Merchandiser - November/December 2015 - SCover1
Retail Merchandiser - November/December 2015 - SCover2
Retail Merchandiser - November/December 2015 - Contents
Retail Merchandiser - November/December 2015 - S2
Retail Merchandiser - November/December 2015 - S3
Retail Merchandiser - November/December 2015 - S4
Retail Merchandiser - November/December 2015 - S5
Retail Merchandiser - November/December 2015 - S6
Retail Merchandiser - November/December 2015 - S7
Retail Merchandiser - November/December 2015 - S8
Retail Merchandiser - November/December 2015 - S9
Retail Merchandiser - November/December 2015 - S10
Retail Merchandiser - November/December 2015 - S11
Retail Merchandiser - November/December 2015 - S12
Retail Merchandiser - November/December 2015 - S13
Retail Merchandiser - November/December 2015 - S14
Retail Merchandiser - November/December 2015 - S15
Retail Merchandiser - November/December 2015 - S16
Retail Merchandiser - November/December 2015 - S17
Retail Merchandiser - November/December 2015 - S18
Retail Merchandiser - November/December 2015 - S19
Retail Merchandiser - November/December 2015 - S20
Retail Merchandiser - November/December 2015 - S21
Retail Merchandiser - November/December 2015 - S22
Retail Merchandiser - November/December 2015 - S23
Retail Merchandiser - November/December 2015 - S24
Retail Merchandiser - November/December 2015 - S25
Retail Merchandiser - November/December 2015 - S26
Retail Merchandiser - November/December 2015 - S27
Retail Merchandiser - November/December 2015 - S28
Retail Merchandiser - November/December 2015 - S29
Retail Merchandiser - November/December 2015 - S30
Retail Merchandiser - November/December 2015 - S31
Retail Merchandiser - November/December 2015 - S32
Retail Merchandiser - November/December 2015 - S33
Retail Merchandiser - November/December 2015 - S34
Retail Merchandiser - November/December 2015 - S35
Retail Merchandiser - November/December 2015 - S36
Retail Merchandiser - November/December 2015 - S37
Retail Merchandiser - November/December 2015 - S38
Retail Merchandiser - November/December 2015 - S39
Retail Merchandiser - November/December 2015 - S40
Retail Merchandiser - November/December 2015 - S41
Retail Merchandiser - November/December 2015 - S42
Retail Merchandiser - November/December 2015 - S43
Retail Merchandiser - November/December 2015 - S44
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Retail Merchandiser - November/December 2015 - S48
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Retail Merchandiser - November/December 2015 - S51
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