Retail Merchandiser - November/December 2015 - S18


COVER STORY
YO-KAI WATCH products
sold more than $2 billion
in Japan in less than two
years, an achievement U.S.
licensees wish to duplicate.

YO-KAI WATCH

LANDS STATESIDE
The mischievous - and marketable - supernatural
beings at the center of Japan's hugely popular YOKAI WATCH franchise are ready to dominate retail
stores and homes across North America. BY JIM HARRIS

Travis Rutherford,
president, licensing
and retail
www.evomgt.com
California
18

A

s bold as it might seem,
calling YO-KAI WATCH a
"phenomenon" in its native
country of Japan is actually an
understatement. The animated
show, manga and video game
property has reported more than $2 billion in
licensed retail merchandise sales (excluding music,
games and publishing) since its debut less than two
years ago.

RETAIL-MERCHANDISER.COM

November/December 2015

The YO-KAI WATCH™ series has been the
top-rated animated show for kids ages 4 to 12
years old on TV TOKYO, and more than 8 million
Nintendo 3DS™ video game units and 200 million
Medals have been distributed in Japan. Earlier this
year, Forbes dubbed YO-KAI WATCH "The New
Pokémon" because of its sales numbers and broad
appeal to children, especially boys.
With the brand's proven track record in its
homeland, it shouldn't come as a surprise that its
creators are hoping to duplicate its success.
"This is the most successful launch of a new intellectual property in the Japanese market in more
than 10 years," says Travis Rutherford, president,
licensing and retail for Evolution USA, LLC,
the brand's licensing and merchandising agent
for North America. "The property's owners are


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Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2015

Contents
Retail Merchandiser - November/December 2015 - SCover1
Retail Merchandiser - November/December 2015 - SCover2
Retail Merchandiser - November/December 2015 - Contents
Retail Merchandiser - November/December 2015 - S2
Retail Merchandiser - November/December 2015 - S3
Retail Merchandiser - November/December 2015 - S4
Retail Merchandiser - November/December 2015 - S5
Retail Merchandiser - November/December 2015 - S6
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Retail Merchandiser - November/December 2015 - S9
Retail Merchandiser - November/December 2015 - S10
Retail Merchandiser - November/December 2015 - S11
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Retail Merchandiser - November/December 2015 - S14
Retail Merchandiser - November/December 2015 - S15
Retail Merchandiser - November/December 2015 - S16
Retail Merchandiser - November/December 2015 - S17
Retail Merchandiser - November/December 2015 - S18
Retail Merchandiser - November/December 2015 - S19
Retail Merchandiser - November/December 2015 - S20
Retail Merchandiser - November/December 2015 - S21
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