Retail Merchandiser - November/December 2015 - S16


Upfront

PIT BARREL COOKER COMPANY

enjoyed. That was the genesis for the Pit
Barrel Cooker Company.
Today, barbecue and smoked cooking are Glanville's livelihood. In 2010,
he and his wife, Amber, started the
Pit Barrel Cooker Company, and the
company has gone on to become a huge
success. "We're extremely passionate
about this business, and our customers
are just as passionate," he says.
"The Pit Barrel Cooker is unique
because it combines the best qualities of
smokers, slow cookers and grills into a
single product," Glanville says. He adds
that while barrel cooking is nothing
new, the method has never before been
brought to the mass market in a form
that is both affordable and easy to use.
"There is really nothing else like it on
the market," he says.

Road to Success
The road from Glanville's
departure from the military to the launch of his
company was a long one.
He knew he wanted to follow his entrepreneurial spirit
but understood that there would be
obstacles to starting a company.
For example, Glanville was
concerned that he wouldn't be
able to fund the startup. He and his
wife spent all of their savings and exhausted their credit to bankroll the company. "There are a lot of startup costs and
a ton of risk, but we knew we had something here and simply wanted to follow
our hearts," he says. Product development
was another challenge. Glanville created
30 prototypes of the grill over a one-year
period before developing a cooker he
believed was ready for market.
Glanville continually adjusted the
airflow and charcoal basket until he was
satisfied. "We worked with different
types and sizes of drums," he recalls.
"We wanted to get this thing right."
There's little question that Glanville
did just that. Not only is he satisfied
with the cooker's performance, but he is
16

RETAIL-MERCHANDISER.COM

pleased
with its ease
of use. "You take it
out of the box and can start
cooking within 20 minutes," he explains.
The cooker costs $299 and is shipped
fully assembled.

A 'Versatile' Cooker
The cooker is a porcelain coated 30-gallon steel drum with a charcoal basket located at the bottom. Meat is attached to
hooks that are placed on hanging rods
that extend across the top of the drum.
Hanging meat such as ribs, tri-tip, or
even a whole turkey, allows the heat to
evenly cook the meat from all sides as
the warm air circulates around the food
like a convection oven. The drum is
covered, and the meat is smoked until
cooked. The grill grate can be used for

November/December 2015

meat that cannot be hung, such as hamburgers or fish.
"Larger outdoor cooker companies
said hanging meat would not work,"
Glanville says. But he was convinced
that the appropriate heat coupled
with the right design would lead to
a successful and popular product.
"Our quality is second to none," he
says. "It's the most versatile grill on
the market, and has proven to be very
popular with our customers."
The cooker is manufactured in California, and the company sells approximately 2,000 units a month, Glanville says. "There's a good demand
for it," he says. "We sell units
across the country and around
the world." The company
partners with Kingsford,
Wal-Mart.com, and Amazon
- relationships that have only
helped its success.
The cooker is delivered
with the eight stainless steel
meat hooks, two steel hanging
rods, a charcoal basket, a cooking
grate, a hook remover, a three-point
stand and two packages of meat rub.
"We are also about to release several
new accessories on our website including a turkey hanger. It will make cooking a turkey easier than ever," Glanville
says. "Our test turkeys were incredibly
tender and juicy."
The costs associated with starting
the Pit Barrel Cooker Company didn't
leave much money for marketing, but
Glanville caught a break when the cooker was recognized by food bloggers and
websites, including amazingribs.com,
which heavily promoted the product,
he says. "Their reviews were a big help,"
he says. In fact, 92 percent of the Pit
Barrel reviews on Amazon are five stars.
The cooker also was featured on Project
Smoke, the PBS television series hosted
by food smoking and barbecue expert
Steven Raichlen. "We're humbled to be
able to work with someone as successful
as Steven, and we don't take that lightly."


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Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2015

Contents
Retail Merchandiser - November/December 2015 - SCover1
Retail Merchandiser - November/December 2015 - SCover2
Retail Merchandiser - November/December 2015 - Contents
Retail Merchandiser - November/December 2015 - S2
Retail Merchandiser - November/December 2015 - S3
Retail Merchandiser - November/December 2015 - S4
Retail Merchandiser - November/December 2015 - S5
Retail Merchandiser - November/December 2015 - S6
Retail Merchandiser - November/December 2015 - S7
Retail Merchandiser - November/December 2015 - S8
Retail Merchandiser - November/December 2015 - S9
Retail Merchandiser - November/December 2015 - S10
Retail Merchandiser - November/December 2015 - S11
Retail Merchandiser - November/December 2015 - S12
Retail Merchandiser - November/December 2015 - S13
Retail Merchandiser - November/December 2015 - S14
Retail Merchandiser - November/December 2015 - S15
Retail Merchandiser - November/December 2015 - S16
Retail Merchandiser - November/December 2015 - S17
Retail Merchandiser - November/December 2015 - S18
Retail Merchandiser - November/December 2015 - S19
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Retail Merchandiser - November/December 2015 - S21
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