Retail Merchandiser - November/December 2015 - S14


Upfront

NBA

complete inventory of products available
on NBAStore.com. Interactive product
displays will give fans access to thousands
of items not available in the store, as well
as provide them with the ability to design and order customized jerseys. "This
technology will allow our fans to come
in and be able to scroll down the site on
the actual interactive, find their favorite
player and even find where they can buy
their favorite player's products in the
store," Brennan says. "Our goal is to have
a connection to the products that are
available online as well as in the flagship."
In addition, associates at the store
will have tablets that will connect to the
e-commerce site and allow customers
to find products in-store or order them
instantly through the e-commerce platform and have them delivered to their
homes. The store also will offer concierge service that will provide customers with personal shoppers and next-day
delivery to their homes or hotels.
14

RETAIL-MERCHANDISER.COM

Constant Evolution
The integration of Fanatics' e-commerce
expertise and the new NBA flagship
store is expected to make a huge impact
when the store opens early next year.
Brennan says the NBA sees the omnichannel retail model as the basis for
all of the league's merchandising going
forward, citing that one-third of all purchases of NBA merchandise were made
using handheld devices.

November/December 2015

McQuillan says the connection
between the flagship store and the
NBA's online presence that Fanatics is
creating will ensure that fans have the
freshest and most extensive assortment
of products to choose from when they
enter the store, making it more evident
than ever that the best time to be an
NBA fan is now. "The store's going to
have a constant evolution of new product," he says. O


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Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2015

Contents
Retail Merchandiser - November/December 2015 - SCover1
Retail Merchandiser - November/December 2015 - SCover2
Retail Merchandiser - November/December 2015 - Contents
Retail Merchandiser - November/December 2015 - S2
Retail Merchandiser - November/December 2015 - S3
Retail Merchandiser - November/December 2015 - S4
Retail Merchandiser - November/December 2015 - S5
Retail Merchandiser - November/December 2015 - S6
Retail Merchandiser - November/December 2015 - S7
Retail Merchandiser - November/December 2015 - S8
Retail Merchandiser - November/December 2015 - S9
Retail Merchandiser - November/December 2015 - S10
Retail Merchandiser - November/December 2015 - S11
Retail Merchandiser - November/December 2015 - S12
Retail Merchandiser - November/December 2015 - S13
Retail Merchandiser - November/December 2015 - S14
Retail Merchandiser - November/December 2015 - S15
Retail Merchandiser - November/December 2015 - S16
Retail Merchandiser - November/December 2015 - S17
Retail Merchandiser - November/December 2015 - S18
Retail Merchandiser - November/December 2015 - S19
Retail Merchandiser - November/December 2015 - S20
Retail Merchandiser - November/December 2015 - S21
Retail Merchandiser - November/December 2015 - S22
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Retail Merchandiser - November/December 2015 - S40
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