Retail Merchandiser - November/December 2015 - S13


ship with retailer Fanatics to operate
the new 25,000-square-foot flagship
store, which will open on Fifth Avenue
in time for the 2015 holiday season.
By selecting Fanatics - which already operates NBAStore.com for the
NBA - the league will be creating a
retail store unlike anything sports fans
have seen before. NBA Senior Vice
President of Global Retail Development Chris Brennan says the expanded partnership with Fanatics puts the
NBA in a perfect position to provide
fans with an omnichannel retail
experience and a flawless connection
between the flagship store and the
league's e-commerce platform. "I think
what we are going to be highlighting is
the accessibility and the seamlessness
between the online and the store,"
Brennan says. "We are seeing that this
omnichannel trend is very important,
and we are going to capitalize on that
trend in the future."

The Full Experience
The new flagship store will be more
than just a retail store for all things
NBA - it will be a destination for basketball fans and a virtual shrine to the
history of the league as well as its future. Everything from the enlarged glass
net sculpture on the building's exterior
to the 40-foot wall of footwear serves
to provide fans with

the products they are looking for in an
environment that celebrates their love
of the game. "We're going to have a lot
of very progressive exhibits that will
really shout the game of basketball and
the history of basketball," Brennan says,
adding that exhibits are being planned
for the history of NBA footwear and
the history of NBA video games.
As important as history is to the
NBA and its fans, the new flagship
store also will be as advanced as possible, with full integration of interactive
elements to help fans find exactly what
they need. Fanatics Vice President of
In-Venue Commerce Brendan McQuillan says the company's experience
in the e-commerce realm is second-tonone and will make the flagship NBA
store one of the most immersive retail
experiences for fans. "Our commitment to the tech side of this business
is a perfect marriage for this flagship
store experience," he says.
Fans who shop at the NBA flagship
store not only will have access to thousands of items in-store, but also the
November/December 2015

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Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2015

Contents
Retail Merchandiser - November/December 2015 - SCover1
Retail Merchandiser - November/December 2015 - SCover2
Retail Merchandiser - November/December 2015 - Contents
Retail Merchandiser - November/December 2015 - S2
Retail Merchandiser - November/December 2015 - S3
Retail Merchandiser - November/December 2015 - S4
Retail Merchandiser - November/December 2015 - S5
Retail Merchandiser - November/December 2015 - S6
Retail Merchandiser - November/December 2015 - S7
Retail Merchandiser - November/December 2015 - S8
Retail Merchandiser - November/December 2015 - S9
Retail Merchandiser - November/December 2015 - S10
Retail Merchandiser - November/December 2015 - S11
Retail Merchandiser - November/December 2015 - S12
Retail Merchandiser - November/December 2015 - S13
Retail Merchandiser - November/December 2015 - S14
Retail Merchandiser - November/December 2015 - S15
Retail Merchandiser - November/December 2015 - S16
Retail Merchandiser - November/December 2015 - S17
Retail Merchandiser - November/December 2015 - S18
Retail Merchandiser - November/December 2015 - S19
Retail Merchandiser - November/December 2015 - S20
Retail Merchandiser - November/December 2015 - S21
Retail Merchandiser - November/December 2015 - S22
Retail Merchandiser - November/December 2015 - S23
Retail Merchandiser - November/December 2015 - S24
Retail Merchandiser - November/December 2015 - S25
Retail Merchandiser - November/December 2015 - S26
Retail Merchandiser - November/December 2015 - S27
Retail Merchandiser - November/December 2015 - S28
Retail Merchandiser - November/December 2015 - S29
Retail Merchandiser - November/December 2015 - S30
Retail Merchandiser - November/December 2015 - S31
Retail Merchandiser - November/December 2015 - S32
Retail Merchandiser - November/December 2015 - S33
Retail Merchandiser - November/December 2015 - S34
Retail Merchandiser - November/December 2015 - S35
Retail Merchandiser - November/December 2015 - S36
Retail Merchandiser - November/December 2015 - S37
Retail Merchandiser - November/December 2015 - S38
Retail Merchandiser - November/December 2015 - S39
Retail Merchandiser - November/December 2015 - S40
Retail Merchandiser - November/December 2015 - S41
Retail Merchandiser - November/December 2015 - S42
Retail Merchandiser - November/December 2015 - S43
Retail Merchandiser - November/December 2015 - S44
Retail Merchandiser - November/December 2015 - S45
Retail Merchandiser - November/December 2015 - S46
Retail Merchandiser - November/December 2015 - S47
Retail Merchandiser - November/December 2015 - S48
Retail Merchandiser - November/December 2015 - S49
Retail Merchandiser - November/December 2015 - S50
Retail Merchandiser - November/December 2015 - S51
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20171112
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http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150102
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http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20141112_newnotable
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20141112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140910_newnotable
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