Retail Merchandiser - November/December 2015 - S12


Upfront

Chris Brennan, senior
vice president of global
retail development
www.nba.com
New York City

A Deep Bench

NBA

The NBA's new flagship store will give fans access to an entire universe
of products through its new partnership with Fanatics. BY CHRIS PETERSEN

In the earliest days of the
NBA, a fan looking to bring
a piece of the action home
would have been content
with a program from a
game or maybe a pennant
from their favorite team to
hang at home. Today, however, an NBA fan has more
choices than ever.
12

RETAIL-MERCHANDISER.COM

If a Lakers fan wants to buy a jersey
just like the one worn by Kobe Bryant,
he or she can choose from home, road
and alternate versions. If a Knicks fan
wants to create the perfect room for
watching a game in his or her own home,
there is no shortage of home d├ęcor
options and memorabilia available. And
if a fan wants to bring a little of Lebron
James' or Kevin Durant's mojo to their
next pickup game, there are thousands of
different sneakers to select among.
And although the earliest NBA fans
had to wait until they got to the stadium
or a sporting goods store to find the

November/December 2015

items they were looking for, the modern
NBA fans have the entire universe of
NBA merchandise literally in the palm
of their hands. The Internet has made
it possible for a fan to find exactly what
he or she is looking for no matter where
they are or what time it is.
It has never been a better time to
be a fan of the NBA, and the league is
giving its fans a shopping experience
unlike anything that has come before
in the form of its new flagship NBA
Store in Manhattan and its connection
to NBAStore.com. This past June, the
NBA announced a multi-year partner-


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Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2015

Contents
Retail Merchandiser - November/December 2015 - SCover1
Retail Merchandiser - November/December 2015 - SCover2
Retail Merchandiser - November/December 2015 - Contents
Retail Merchandiser - November/December 2015 - S2
Retail Merchandiser - November/December 2015 - S3
Retail Merchandiser - November/December 2015 - S4
Retail Merchandiser - November/December 2015 - S5
Retail Merchandiser - November/December 2015 - S6
Retail Merchandiser - November/December 2015 - S7
Retail Merchandiser - November/December 2015 - S8
Retail Merchandiser - November/December 2015 - S9
Retail Merchandiser - November/December 2015 - S10
Retail Merchandiser - November/December 2015 - S11
Retail Merchandiser - November/December 2015 - S12
Retail Merchandiser - November/December 2015 - S13
Retail Merchandiser - November/December 2015 - S14
Retail Merchandiser - November/December 2015 - S15
Retail Merchandiser - November/December 2015 - S16
Retail Merchandiser - November/December 2015 - S17
Retail Merchandiser - November/December 2015 - S18
Retail Merchandiser - November/December 2015 - S19
Retail Merchandiser - November/December 2015 - S20
Retail Merchandiser - November/December 2015 - S21
Retail Merchandiser - November/December 2015 - S22
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