Retail Merchandiser - November/December 2015 - S11


BLOGHER
hugging - there's a lot of hugging that
happens at these conferences. You're
turning to your online community for so
much support and love that it's a really
wonderful annual reunion."
Camahort Page also emphasizes the
fact that attendees meet new people
and discover bloggers or brands to work
with that one would never find sitting
behind a computer. "It's not just about
seeing the people you know and love; it's
about seeing new people," she says. "Our
goal is about building our audience and
communicating with our community."
Informative sessions ranged from
social media bootcamps and kitchen
demos for making the best guacamole to
how to do taxes for your small business
blog and the key to lifetime blogging
happiness from food and lifestyle bloggers throughout the country. #BlogHerFood15's goal is to help women - "and
a few hearty gentlemen," according to
Camahort Page - be better at what
they do, monetize their blog or small
business - if they want to - and support
them in any endeavor they can imagine.
There was even a spot where attendees
could get headshots taken and meet
with sponsors and brands to help turn
their blogging into a successful business.

Several sponsors, including Jamba
Juice (right) and HeluvaGood!
(below), came out to support
#BlogHerFood15 with treats, prizes
and networking opportunities.

'A True Passion'
The highlight of the conference for
many, including Camahort Page and me,
was the keynote speaker, Sarah Michelle
Gellar, who many know as Buffy from
the cult hit show Buffy the Vampire
Slayer. She recently launched an e-commerce venture called Foodstirs, which
Gellar described as a lifestyle culinary
brand geared towards creating memorable experiences through cooking for
families, adults and anyone who wants to
jump back in the kitchen, while focusing
on using healthy, premium ingredients.
"I know the importance of being in
the kitchen," Gellar says. "That time and
experience can't be replicated anywhere
else. And I like to know what's in my
food. Thankfully, that's another idea of

Foodstirs; we're making it easier for you.
All the ingredients you need are there."
During her keynote, Gellar discussed
the importance of being in this supportive female community, how much Foodstirs means to her and her family and, of
course, the possibility of a Buffy reboot.
(She thinks it would be extremely fun,
but isn't sure it would be satisfying for
fans in the way she would want it to be.)
"There's a whole group of women
that are taking care of their destiny by
starting actual businesses," Camahort
Page says. "Sarah Michelle Gellar is so
serious. A lot of celebrities put their

names on things, but aren't really that
involved. She's super open to learning,
asking a lot of advice and interested in
the value exchange of working with all
these people. It speaks well to her building a sustainable business."
"I want people to know that this is a
true passion," Gellar says. "I believe in this
product, the concept, what we're doing,
and that we have something important
to say. This is much more than a vanity
project, this is my blood, sweat and tears."
This is what #BlogHerFood15 and
other BlogHer conferences are all about:
taking hold of your destiny and bringing your content and passion projects
to a supportive community of fellow
passionate individuals. Gellar noted that
usually she can hide behind written lines
in a television show or movie, but Foodstirs is all her and depends on people
supporting her. She opened herself up
to a community of supportive women
bloggers all trying to do the same thing:
launch and sustain their projects. If
you're in the blogging community, no
matter whether you're a celebrity or just
starting your blog, BlogHer and SheKnows Media will welcome you, your
ideas and the content you create. O

November/December 2015

RETAIL-MERCHANDISER.COM

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http://www.RETAIL-MERCHANDISER.COM

Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2015

Contents
Retail Merchandiser - November/December 2015 - SCover1
Retail Merchandiser - November/December 2015 - SCover2
Retail Merchandiser - November/December 2015 - Contents
Retail Merchandiser - November/December 2015 - S2
Retail Merchandiser - November/December 2015 - S3
Retail Merchandiser - November/December 2015 - S4
Retail Merchandiser - November/December 2015 - S5
Retail Merchandiser - November/December 2015 - S6
Retail Merchandiser - November/December 2015 - S7
Retail Merchandiser - November/December 2015 - S8
Retail Merchandiser - November/December 2015 - S9
Retail Merchandiser - November/December 2015 - S10
Retail Merchandiser - November/December 2015 - S11
Retail Merchandiser - November/December 2015 - S12
Retail Merchandiser - November/December 2015 - S13
Retail Merchandiser - November/December 2015 - S14
Retail Merchandiser - November/December 2015 - S15
Retail Merchandiser - November/December 2015 - S16
Retail Merchandiser - November/December 2015 - S17
Retail Merchandiser - November/December 2015 - S18
Retail Merchandiser - November/December 2015 - S19
Retail Merchandiser - November/December 2015 - S20
Retail Merchandiser - November/December 2015 - S21
Retail Merchandiser - November/December 2015 - S22
Retail Merchandiser - November/December 2015 - S23
Retail Merchandiser - November/December 2015 - S24
Retail Merchandiser - November/December 2015 - S25
Retail Merchandiser - November/December 2015 - S26
Retail Merchandiser - November/December 2015 - S27
Retail Merchandiser - November/December 2015 - S28
Retail Merchandiser - November/December 2015 - S29
Retail Merchandiser - November/December 2015 - S30
Retail Merchandiser - November/December 2015 - S31
Retail Merchandiser - November/December 2015 - S32
Retail Merchandiser - November/December 2015 - S33
Retail Merchandiser - November/December 2015 - S34
Retail Merchandiser - November/December 2015 - S35
Retail Merchandiser - November/December 2015 - S36
Retail Merchandiser - November/December 2015 - S37
Retail Merchandiser - November/December 2015 - S38
Retail Merchandiser - November/December 2015 - S39
Retail Merchandiser - November/December 2015 - S40
Retail Merchandiser - November/December 2015 - S41
Retail Merchandiser - November/December 2015 - S42
Retail Merchandiser - November/December 2015 - S43
Retail Merchandiser - November/December 2015 - S44
Retail Merchandiser - November/December 2015 - S45
Retail Merchandiser - November/December 2015 - S46
Retail Merchandiser - November/December 2015 - S47
Retail Merchandiser - November/December 2015 - S48
Retail Merchandiser - November/December 2015 - S49
Retail Merchandiser - November/December 2015 - S50
Retail Merchandiser - November/December 2015 - S51
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