November/December 2015 | CONTENTS COVER STORY 6 GEARING UP FOR THE 18 HOLIDAYS Retailers have their fingers crossed that consumer spending will weather recent economic uncertainty and rebound for the holiday season. 10 BLOGHER RECAP BlogHer brings together women content creators across social media, video and photography platforms and blogging. UPFRONT 12 12 NBA The mischievous - and marketable - supernatural beings at the center of Japan's hugely popular Yo-kai Watch franchise are ready to dominate retail stores and homes across North America. The NBA's new flagship store will give fans access to an entire universe of products through its new partnership with Fanatics. 15 PIT BARREL COOKER Pit Barrel Cooker Company's innovative smoker enjoys enormous success. November/December 2015 RETAIL-MERCHANDISER.COM 1http://www.RETAIL-MERCHANDISER.COM