Retail Merchandiser - January/February 2015 - 9

RACHAEL RAY NUTRISH

"It's important to me
that I help support
these animals and
fight for them."
- Rachael Ray
that need a voice or the only animals in
loving homes that have a picky appetite," Ray says. "By expanding Nutrish
to include cats, I can help in a few
different ways and ultimately improve
the lives of more animals. As part of
the launch of Nutrish for Cats, we've
benefitted facilities for these animals
and that's makes me very proud. I'm a
dog owner but my mother is a big time

cat lover, so she was also excited to see
this expansion. Animals are very special,
they have the ability to bring happiness to anyone. I can't imagine a world
without them. It's important to me that
I help support these animals and fight
for them to have a chance to bring joy
to someone else."
Nutrish dry cat food recipes include Real Chicken & Brown
Rice and Real Salmon & Brown Rice,
which feature real meat or fish as the
first ingredient and do not contain
any fillers, meat by-product meals, or
artificial preservatives. Nutrish also just
launched a Zero Grain Whitefish recipe, which is grain and gluten free. Bags
are available in 3, 6, 12 or 14 pound
sizes and can be found where consumers
shop for their groceries.
  Nutrish wet cat food recipes include Tuna Purrfection, Ocean Fish &
Chicken Catch-iatore, Chicken Purrcata, Paw Lickin' Chicken & Liver, Ocean
Fish-a-licious, Smackin' Sardine &
Mackerel, Chicken & Shrimp Pawtenesca, and Chicken & Salmon Catterole. All wet recipes are grain free and do
not contain any artificial flavors or meat
by-product meals. They are available in
2.8-ounce tubs and 12-count variety
packs and are also available where groceries are sold.
To launch Nutrish for Cats, the brand
embarked on a 16-city tour as part of its
"Shelter Cats are Beautiful" campaign.
Nutrish partnered with GreaterGood.
org and One Picture Saves a Life to
bring grooming and professional photography skills to shelters nationwide
in an effort to better capture the cats'
personalities and help increase the rate
of adoptions. The national tour kicked
off with an event in New York City on
July 11, 2014, and continued throughout
the summer stopping in cities like Los
Angeles, Miami, Nashville, Orlando and
Houston. The brand has donated about
a half-million dollars worth of wet food
in a variety of cities through these and
other programs. O

Fabulous Fabio

On Friday, Feb. 20th, Fabio Viviani will host
South Beach Wine & Food's Tuscan Trio
Dinner alongside co-hosts and longtime
friends Debi Mazar and Gabriele Corcos.
The dinner will take place at Viviani's
newest Siena Tavern outpost, located at
404 Washington Avenue in Miami Beach's
South of Fifth Neighborhood. The menu will
be a collaboration between the three chefs
and incorporate their enthusiasm and love
for bold Italian flavors. The 103 guests in attendance will enjoy a seated, coursed meal
and will be able to meet and greet with the
chefs. The event is sold out.
In November 2014, Viviani and partners,
Carlos Quimbo and Sean Thomas of Sipp,
LLC, introduced to market the eponymous
new line, Fabio Viviani Wine Collection.
The collection includes two varietals - a
full-bodied 2012 Cabernet Sauvignon
and a refreshing 2012 Chardonnay, both
derived from California grapes. The wines
are carefully crafted on a small scale with
meticulous attention to taste and quality.
The Fabio Viviani Wine Collection is available nationwide at FabioVivianiWines.com,
and will soon debut at regional retailers across
the United States; new varietals also will be
added to the collection throughout 2015.
Fabio Viviani Wine Collection is a creative
collaboration between friends, rooted in a
common passion for good food and wine.
Chef Fabio's years as an admired chef and
well-known wine aficionado has led him to
expand his expertise into the wine arena.
Together, Chef Fabio, Quimbo and Thomas
have developed an entrepreneurial wine
brand that combines charisma and years of
industry experience
Fabio Viviani will continue to grow his
brand through licensing, announcing new
category partnerships later this year. His
licensing program is represented by The
Joester Loria Group.

January/February 2015

RETAIL-MERCHANDISER.COM

9


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Table of Contents for the Digital Edition of Retail Merchandiser - January/February 2015

Contents
Retail Merchandiser - January/February 2015 - Cover1
Retail Merchandiser - January/February 2015 - Cover2
Retail Merchandiser - January/February 2015 - 1
Retail Merchandiser - January/February 2015 - 2
Retail Merchandiser - January/February 2015 - Contents
Retail Merchandiser - January/February 2015 - 4
Retail Merchandiser - January/February 2015 - 5
Retail Merchandiser - January/February 2015 - 6
Retail Merchandiser - January/February 2015 - 7
Retail Merchandiser - January/February 2015 - 8
Retail Merchandiser - January/February 2015 - 9
Retail Merchandiser - January/February 2015 - 10
Retail Merchandiser - January/February 2015 - 11
Retail Merchandiser - January/February 2015 - 12
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Retail Merchandiser - January/February 2015 - Cover3
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http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140102
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http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20110910
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20110708
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_50thanniversary
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