Retail Merchandiser - January/February 2015 - 74

Retail

ROCKY MOUNTAIN SOAP COMPANY

The Real Deal

Rocky Mountain Soap Company holds itself to the highest standards when it comes
to making all-natural products. BY JAMIE MORGAN
Rocky Mountain has a strict list of
outlawed ingredients that it won't use
in its products, but its list of all-natural
ingredients continues to grow.

R
Karina Birch (left)
and Cam Baty,
owners
www.rockymountain
soap.com
Canmore, Alberta

74

ocky Mountain Soap Company, owned by
Karina Birch and Cam Baty, is resolute in
looking out for the best interest of its customers - even if that interest comes at a
price to Rocky Mountain's own. The Alberta-based
company owns 11 stores in Canada, including two
new stores in Vancouver and an ecommerce site,
and continues to grow. Its products have been 100
percent natural since 2006 when Rocky Mountain
made a decision to make products with only 100
percent natural ingredients. That decision led to the
discontinuation of its most popular line at the time
- an array of vanilla-scented products that were a
mere 99 percent all-natural.

RETAIL-MERCHANDISER.COM

January/February 2015

"We always knew we wanted our products to be
all-natural, but we never defined what that meant,"
says Abby-Lynn Knorr, marketing director. "So in
2008 we defined what natural meant when we used
the word, and in 2010 we made a red list of ingredients we'd avoid using. At the time, our vanilla line
was only 99 percent natural and even though it was
our most popular, Karina and Cam made a call to
discontinue it. The reaction was not what you would
expect; it was really positive and people were impressed. They knew that although it cost us money,
we took our mission seriously."
Fortunately, Rocky Mountain did launch a vanilla-coconut line in March after years of searching for


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Table of Contents for the Digital Edition of Retail Merchandiser - January/February 2015

Contents
Retail Merchandiser - January/February 2015 - Cover1
Retail Merchandiser - January/February 2015 - Cover2
Retail Merchandiser - January/February 2015 - 1
Retail Merchandiser - January/February 2015 - 2
Retail Merchandiser - January/February 2015 - Contents
Retail Merchandiser - January/February 2015 - 4
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