Retail Merchandiser - January/February 2015 - 72

Retail
Oka-B's shoes and sandals are adorned with
items such as natural seashells, gemstones and
ribbons, without compromising on comfort.

OKA-B

Walking in Comfort

Oka-B expands its product line this year to offer a broader selection of shoes and sandals
that are not only comfortable, but also affordable and fashionable. BY JANICE HOPPE

O
Page Timmerman,
director of sales
www.oka-b.com
Budford, Ga.

72

ka-B was founded on the principle that
fashion and comfort should never be mutually exclusive. Delivering on its promise to
offer fashionable yet comfortable shoes and
sandals, the company has been able to expand its line
and develop a loyal customer base over the past 10 years.
The Budford, Ga.-based company was founded in
2005 and began by making comfortable footwear for
the spa and resort market. Oka-B started with two
basic styles - a slide and a thong, which are designed
to feel like a spa shoe by integrating the principles of
reflexology and ergonomics. "We were selling to spas
and had a great response," Director of Sales, Spa/Resort Market Kara Conrad says. "The spas and resorts
wanted to start to sell the shoes in their boutiques,
so we had the idea to start embellishing the sandal
design and launched Oka-B as a fashion sandal."

RETAIL-MERCHANDISER.COM

January/February 2015

Today, Oka-B offers dozens of styles and colors adorned with natural seashells, gemstones and
ribbons, without compromising on comfort. The
company makes a shoe or sandal for every occasion
from bridal collections to casual weekend flip-flops.
Oka-B shoes and sandals are sold for $24 to $50
in upscale resorts, spas, hotels and fine gift shops
around the world.

Built for Comfort
Oka-B designs and manufactures its shoes and sandals at its headquarters and prides itself on offering
American-made products, Conrad says. "Less than
two percent of shoe manufacturers are based in the
United States and that's a huge part of our brand
marketing," she adds. "Our brand is affordable luxury because we make our products in the U.S. and


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Table of Contents for the Digital Edition of Retail Merchandiser - January/February 2015

Contents
Retail Merchandiser - January/February 2015 - Cover1
Retail Merchandiser - January/February 2015 - Cover2
Retail Merchandiser - January/February 2015 - 1
Retail Merchandiser - January/February 2015 - 2
Retail Merchandiser - January/February 2015 - Contents
Retail Merchandiser - January/February 2015 - 4
Retail Merchandiser - January/February 2015 - 5
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Retail Merchandiser - January/February 2015 - Cover3
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