Retail Merchandiser - January/February 2015 - 65

are up on the latest street fashion," Eusebio says. Along with its stable of brands,
EbLens' merchants are constantly working to present the newest looks in streetwear through social media like Instagram,
through its account @eblensfootwear and
with the hashtag #Eblenslook.
The responses EbLens gets helps
measure interest in new ideas and can
ultimately direct product assortments.
"That type of interaction lets us know
if we are on the right track to what is
next," Eusebio says.
Engagement through social media
also enables EbLens to inform followers when it will launch limited edition
products. In recent years, EbLens has
worked to elevate its standing in product distribution with all its key vendors.
On top of enjoying strong partnerships
with the most sought after brands,
EbLens also finds itself positioned as a
key distribution point in its market for
the best and most exclusive products
those brands have to offer.
"Strengthening EbLens' association with our brands' hottest products
is a key part of my role," Eusebio says.
"Broadening our access to service new
categories our customers are interested
in is also key. Consistently bringing our
customers the best gives us credibility
with them. It really helps build customer loyalty when you have something
they want that isn't that easy to get.
"And ultimately these products help
drive people back into our stores," he
continues, "which is key for any retailer."
Eusebio goes on to explain that
EbLens' access to limited edition products was granted because of the evolution of its stores. "The strength of this
company has always been in stores," he
asserts. "We've done a lot of work ... [to]
have a much more exciting and relevant
shopping experience in our stores."
An ongoing project, Eusebio looks
to EbLens' future not only online, but
especially in brick and mortar. With
upcoming expansion in 2015, customers can look for EbLens to break new

ground with a flagship store opening
first quarter in New Haven, Conn.
"The store will be the most complete
experience we can provide to our customers whose fashion is so heavily influenced by sneakers," he says. "Everything - from what we carry to where
we put it, to the fixture it's presented
on and even the sign that completes
the story - will be elevated further then
where we have already reached.
"Comprehensive storytelling for the
brands that make up EbLens' assortment is a main focus," Eusebio continues. "From the journey starting with
the outside windows and eventually
through the cash wrap, EbLens wants
the customer to find not only the hottest shoes but any and all of the products to compliment them. We want to
be the first destination when our customers go out to find the latest in street
fashion - from toe-to-head."

'A Great Ride'
Seaman sees a strong future for EbLens.
"We try to be better than our competitor, and we've been very fortunate to be
included in all our brands top tiers of
distribution," he says. "It's been a privilege and fantastic opportunity."
Eusebio also sees continued success.
"I can't say enough about how good a
job they've done with their stores and
people throughout the years," he says.
"It's very interesting to look back and
see where we came from. You really
get a good sense of how much all our
[business] partners want us to succeed.
That's a great, great thing. It's not always difficult to be a big company, but
it's difficult to be a good company - especially one that everyone roots for.
"It's going to be a great ride [because
we're] looking to serve the customer
more," he continues. "Having succeeded through so much change, it just
seems like the company is poised to do
anything. We're positioned to do very
well as we continue our latest evolution
into the future." O
January/February 2015

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Table of Contents for the Digital Edition of Retail Merchandiser - January/February 2015

Contents
Retail Merchandiser - January/February 2015 - Cover1
Retail Merchandiser - January/February 2015 - Cover2
Retail Merchandiser - January/February 2015 - 1
Retail Merchandiser - January/February 2015 - 2
Retail Merchandiser - January/February 2015 - Contents
Retail Merchandiser - January/February 2015 - 4
Retail Merchandiser - January/February 2015 - 5
Retail Merchandiser - January/February 2015 - 6
Retail Merchandiser - January/February 2015 - 7
Retail Merchandiser - January/February 2015 - 8
Retail Merchandiser - January/February 2015 - 9
Retail Merchandiser - January/February 2015 - 10
Retail Merchandiser - January/February 2015 - 11
Retail Merchandiser - January/February 2015 - 12
Retail Merchandiser - January/February 2015 - 13
Retail Merchandiser - January/February 2015 - 14
Retail Merchandiser - January/February 2015 - 15
Retail Merchandiser - January/February 2015 - 16
Retail Merchandiser - January/February 2015 - 17
Retail Merchandiser - January/February 2015 - 18
Retail Merchandiser - January/February 2015 - 19
Retail Merchandiser - January/February 2015 - 20
Retail Merchandiser - January/February 2015 - 21
Retail Merchandiser - January/February 2015 - 22
Retail Merchandiser - January/February 2015 - 23
Retail Merchandiser - January/February 2015 - 24
Retail Merchandiser - January/February 2015 - 25
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Retail Merchandiser - January/February 2015 - 27
Retail Merchandiser - January/February 2015 - 28
Retail Merchandiser - January/February 2015 - 29
Retail Merchandiser - January/February 2015 - 30
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Retail Merchandiser - January/February 2015 - 35
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Retail Merchandiser - January/February 2015 - Cover3
Retail Merchandiser - January/February 2015 - Cover4
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