Retail Merchandiser - January/February 2015 - 63

EbLens
with young people wearing jeans, work boots and sneakers. It
was a look being adopted by both men and women alike. "We
stayed in that niche, serving those small markets," he says.
In the late 1990s, EbLens saw the potential to increase
sales by servicing inner city markets that were clamoring
for fashion inspired by a more urban lifestyle. "In 2000, we
started looking at how to open a store geared towards those
customers," Seaman recalls.
After doing some research, EbLens opened its first store
geared specifically to urban fashion in Brockton, Mass., in
2004, across the street from Brockton High School. "It was
the largest public high school east of the Mississippi River,"
Seaman says, noting that it had a population of 4,500 students.
"From day one, it was a success. EbLens became that market's destination for the hottest streetwear of that time," he
continues. "That was another key transition for us which set
the stage for the even bigger opportunity that is unfolding
right now." The company now has locations in Connecticut,
Massachusetts, Rhode Island and New York.
Fast forward to 2012 when EbLens joined forces with
KarpReilly LLC, a private equity firm based in Greenwich,
Conn. After decades of success and having thrived through
the financial crisis of 2008, EbLens embarked on yet anoth-

er transition; one that would kick off a wave of aggressive
expansion within its New England home and into the surrounding markets beyond.
EbLens had become not only a key destination for streetwear, but also successfully transitioned into a major player
in the modern day sneaker game. "We saw the opportunity
we had to expand [with them]," he says. "With the demand
for our merchandise elevating higher and higher, we were
taking our stores and customers to new heights. Their expertise with consumer products was something we could use to
really push us over the top."
Together, EbLens and KarpReilly are positioning for further store expansion, taking the EbLens brand from local
New England neighborhoods to some of the very best malls
throughout the northeast. Also in their sights is the entry
into the boundless market of ecommerce. The next chapter
of EbLens story has just begun.

A Student of Retail
EbLens recently appointed Paul Eusebio its general merchandise manager, tasked with leading its future growth. A
longtime student of the industry, "On top of buying, I've
done everything from cut boxes open to store management

January/February 2015

RETAIL-MERCHANDISER.COM

63


http://www.RETAIL-MERCHANDISER.COM

Table of Contents for the Digital Edition of Retail Merchandiser - January/February 2015

Contents
Retail Merchandiser - January/February 2015 - Cover1
Retail Merchandiser - January/February 2015 - Cover2
Retail Merchandiser - January/February 2015 - 1
Retail Merchandiser - January/February 2015 - 2
Retail Merchandiser - January/February 2015 - Contents
Retail Merchandiser - January/February 2015 - 4
Retail Merchandiser - January/February 2015 - 5
Retail Merchandiser - January/February 2015 - 6
Retail Merchandiser - January/February 2015 - 7
Retail Merchandiser - January/February 2015 - 8
Retail Merchandiser - January/February 2015 - 9
Retail Merchandiser - January/February 2015 - 10
Retail Merchandiser - January/February 2015 - 11
Retail Merchandiser - January/February 2015 - 12
Retail Merchandiser - January/February 2015 - 13
Retail Merchandiser - January/February 2015 - 14
Retail Merchandiser - January/February 2015 - 15
Retail Merchandiser - January/February 2015 - 16
Retail Merchandiser - January/February 2015 - 17
Retail Merchandiser - January/February 2015 - 18
Retail Merchandiser - January/February 2015 - 19
Retail Merchandiser - January/February 2015 - 20
Retail Merchandiser - January/February 2015 - 21
Retail Merchandiser - January/February 2015 - 22
Retail Merchandiser - January/February 2015 - 23
Retail Merchandiser - January/February 2015 - 24
Retail Merchandiser - January/February 2015 - 25
Retail Merchandiser - January/February 2015 - 26
Retail Merchandiser - January/February 2015 - 27
Retail Merchandiser - January/February 2015 - 28
Retail Merchandiser - January/February 2015 - 29
Retail Merchandiser - January/February 2015 - 30
Retail Merchandiser - January/February 2015 - 31
Retail Merchandiser - January/February 2015 - 32
Retail Merchandiser - January/February 2015 - 33
Retail Merchandiser - January/February 2015 - 34
Retail Merchandiser - January/February 2015 - 35
Retail Merchandiser - January/February 2015 - 36
Retail Merchandiser - January/February 2015 - 37
Retail Merchandiser - January/February 2015 - 38
Retail Merchandiser - January/February 2015 - 39
Retail Merchandiser - January/February 2015 - 40
Retail Merchandiser - January/February 2015 - 41
Retail Merchandiser - January/February 2015 - 42
Retail Merchandiser - January/February 2015 - 43
Retail Merchandiser - January/February 2015 - 44
Retail Merchandiser - January/February 2015 - 45
Retail Merchandiser - January/February 2015 - 46
Retail Merchandiser - January/February 2015 - 47
Retail Merchandiser - January/February 2015 - 48
Retail Merchandiser - January/February 2015 - 49
Retail Merchandiser - January/February 2015 - 50
Retail Merchandiser - January/February 2015 - 51
Retail Merchandiser - January/February 2015 - 52
Retail Merchandiser - January/February 2015 - 53
Retail Merchandiser - January/February 2015 - 54
Retail Merchandiser - January/February 2015 - 55
Retail Merchandiser - January/February 2015 - 56
Retail Merchandiser - January/February 2015 - 57
Retail Merchandiser - January/February 2015 - 58
Retail Merchandiser - January/February 2015 - 59
Retail Merchandiser - January/February 2015 - 60
Retail Merchandiser - January/February 2015 - 61
Retail Merchandiser - January/February 2015 - 62
Retail Merchandiser - January/February 2015 - 63
Retail Merchandiser - January/February 2015 - 64
Retail Merchandiser - January/February 2015 - 65
Retail Merchandiser - January/February 2015 - 66
Retail Merchandiser - January/February 2015 - 67
Retail Merchandiser - January/February 2015 - 68
Retail Merchandiser - January/February 2015 - 69
Retail Merchandiser - January/February 2015 - 70
Retail Merchandiser - January/February 2015 - 71
Retail Merchandiser - January/February 2015 - 72
Retail Merchandiser - January/February 2015 - 73
Retail Merchandiser - January/February 2015 - 74
Retail Merchandiser - January/February 2015 - 75
Retail Merchandiser - January/February 2015 - 76
Retail Merchandiser - January/February 2015 - 77
Retail Merchandiser - January/February 2015 - 78
Retail Merchandiser - January/February 2015 - 79
Retail Merchandiser - January/February 2015 - 80
Retail Merchandiser - January/February 2015 - Cover3
Retail Merchandiser - January/February 2015 - Cover4
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20171112
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170910
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170708
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170506
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170506_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170304
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170102
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170102_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20161112_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20161112
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160910_globalsen
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160910_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160910
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160708
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160506_nextgen
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160506_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160304_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160102_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20151112_v3
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20151112_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20151112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150910_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150910
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150708_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150506_v3
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150506_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150304_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150102_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20141112_newnotable
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20141112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140910_newnotable
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140910
http://www.nxtbook.com/nxtbooks/phoenix/rm_20140708_reprint
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140708_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506_v3
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20131112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130910
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130506
http://www.nxtbook.com/nxtbooks/phoenix/rm_mediakit2013
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20121112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120910
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20111112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20110910
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20110708
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_50thanniversary
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20110506
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20110304
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20110102
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20101112
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20100910
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20100708
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20100506
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20100304
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20100102
http://www.nxtbookMEDIA.com