Retail Merchandiser - January/February 2015 - 62

Retail

EBLENS

Well Positioned

After nearly seven decades of success, EbLens plans to maintain its reputation of staying
one step ahead of trends and continue its expansion in 2015. BY ALAN DORICH

EbLens locations are a
destination for streetwear
and a wide range of
sneakers.

Richard Seaman,
president
www.eblens.com
Torrington, Conn.

62

F

or 65 years, EbLens has evolved with its industry, but its values have always stayed constant, President Richard Seaman says. "Our
main goal is to give the customer the right
product in a fantastic shopping environment."
Based in Torrington, Conn., EbLens operates 38
stores that offer clothing and footwear from active
brands such as Nike, Jordan, adidas and New Era
fused with lifestyle products from Timberland, LRG,
Smoke Rise and Soho Babe. The company's history
goes back to 1949, when friends Ebner "Eb" Glooskin
and Leonard "Len" Seaman opened EbLens Workingman Store in downtown New Britain, Conn.
The new and popular store specialized in clothes
for the blue-collar work force of that era. "We sold
everything: work shoes, work clothes, hats, jackets,
socks and underwear," Seaman explains.

RETAIL-MERCHANDISER.COM

January/February 2015

At the time of the Vietnam War, EbLens changed
its business model. Many of its customers' employers
were moving their manufacturing-based businesses
out of New England. "It was creating somewhat of a
void," he says.
EbLens transitioned to an Army and Navy surplus store with a product assortment that included
fatigues, paratrooper boots, camping equipment,
knives, sleeping bags, ammo boxes and compasses.
"We stayed with that concept through the Vietnam
conflict," Seaman says.
When the war ended, "We gave up the machetes
and we became EbLens Casual Clothing and Footwear," he continues. The company also started moving into neighborhoods and rural areas so it could be
closer to its customers than its major competitors.
It was then that a new fashion trend was emerging


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Table of Contents for the Digital Edition of Retail Merchandiser - January/February 2015

Contents
Retail Merchandiser - January/February 2015 - Cover1
Retail Merchandiser - January/February 2015 - Cover2
Retail Merchandiser - January/February 2015 - 1
Retail Merchandiser - January/February 2015 - 2
Retail Merchandiser - January/February 2015 - Contents
Retail Merchandiser - January/February 2015 - 4
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