Retail Merchandiser - January/February 2015 - 6

NYCWFF SOBEWFF

The Real Beneficiaries
Take a look behind the scenes as to how the South Beach and New York City Wine and
Food Festivals support worthy causes. BY JANICE HOPPE

PHOTO: GETTY IMAGES

The South Beach Wine and Food Festival helps
fund the Florida International University Chaplin
School of Hospitality and Tourism Management.

Two of the largest wine and food festivals in the United
States are four-day, star-studded gatherings that showcase
the talents of the world's most renowned wine and spirits
producers, chefs and culinary personalities.
But behind the glitz and glamour of
the two festivals are noteworthy causes
and a school that were really the driving
forces for creating these two events.
"The goal was to create a world-class
event and food festival that helped raise
funds in Florida for education and in
New York City for the hunger causes,"
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RETAIL-MERCHANDISER.COM

says Lee Brian Schrager, founder and
vice president of corporate communications and national events at Southern
Wine and Spirits of America. "People
have a great time, they get educated and
meet great chefs and winemakers, but
the bottom line that is most important
is raising funds," Schrager adds.

January/February 2015

The New York City Wine and Food
Festival raises money to help fight
hunger and the South Beach Wine and
Food Festival donates its proceeds to
help educate future professionals in the
hospitality industry. All proceeds from
each festival are donated to their respective causes.
To get people coming back and
attract new attendees, both festivals are
spicing things up this year by revitalizing fan-favorite events and hosting new
ones. Chef Robert Irvine attends both
festivals and says they are great opportunities for the industry to showcase its


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Table of Contents for the Digital Edition of Retail Merchandiser - January/February 2015

Contents
Retail Merchandiser - January/February 2015 - Cover1
Retail Merchandiser - January/February 2015 - Cover2
Retail Merchandiser - January/February 2015 - 1
Retail Merchandiser - January/February 2015 - 2
Retail Merchandiser - January/February 2015 - Contents
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