Retail Merchandiser - January/February 2015 - 56

Retail

Promotions Unlimited's team includes three
generations of family members who stand in
the company's 60,000-square-foot showroom.

PROMOTIONS UNLIMITED

Unlimited Success

The family owned and managed Promotions Unlimited supplies and helps retailers
nationwide and beyond with its in-store signage, circulars and marketing. BY ALAN DORICH

F
Ira Greenberg,
founder
www.promot.com
Mount Pleasant, Wis.

56

or 40 years, the family owned and managed
Promotions Unlimited has operated without
the layers and bureaucracy of large corporate
entities. This enables the company to make
decisions for its customers very quickly, General
Manager Ellen Phelps says.
"We can change on a dime," she asserts. "If somebody hears something from a store on the phone,
we don't have to wait four weeks for the next board
of directors meeting. We go down the hall, talk to
the buyer [and make a decision]. We have very open
communication."

RETAIL-MERCHANDISER.COM

January/February 2015

Based in Mount Pleasant, Wis., Promotions Unlimited supports grocery, hardware, craft, variety,
dollar and drug stores with name brand, seasonal,
everyday and craft products, as well as advertising
through in-store signage, circulars and email marketing. Phelps' parents, founder Ira Greenberg and
President and owner Lorraine Greenberg, started
the company in 1973.
Previously, Ira Greenberg operated a drug wholesale company with his family in Chicago. When the
couple had the vision of helping retailers move their
products, they formed Promotions Unlimited. "We


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Table of Contents for the Digital Edition of Retail Merchandiser - January/February 2015

Contents
Retail Merchandiser - January/February 2015 - Cover1
Retail Merchandiser - January/February 2015 - Cover2
Retail Merchandiser - January/February 2015 - 1
Retail Merchandiser - January/February 2015 - 2
Retail Merchandiser - January/February 2015 - Contents
Retail Merchandiser - January/February 2015 - 4
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