Retail Merchandiser - January/February 2015 - 54

Chuckles Convenience Stores

"
"

We work very closely
with vendors and
distributors to keep
on top of high-moving
SKUs.
appeal to consumers. It has focused on expanding its healthy
food options, and it has also worked on growing its own
brand of proprietary foodservice.
"Branded fast food can be tough to grow because of market saturation, so we are working on developing our own
proprietary foodservice so we can put that out in locations
where it makes sense," Taylor says.
All of this helps in environment where margins have been
squeezed on traditional items like cigarettes, which have
traditionally been a big part of the business.

54

RETAIL-MERCHANDISER.COM

January/February 2015

Avenues for Growth
To continue its growth, the company works to establish
strong partnerships with vendors and suppliers. Part of this
effort involves participating in industry events and attending seminars.
Chuckles believes it is important to network with peers
from across the country. This helps the company to learn
about what is working and what is not in the industry.
"We work very closely with vendors and distributors to
keep on top of high-moving SKUs, and we are also always
looking at the regional and national numbers on items,"
Stuckey says.
Another key to the company's plans is continuing to
expand its footprint. Chuckles recently purchased seven
full-service fuel sites, which it plans to build on and convert
into convenience stores, expanding its footprint to 36 operating sites.
"We looked at the locations of the acquisitions because
they were in similar towns to our current footprint, and they
were on good-size lots in good locations with good traffic,"
Stuckey says.
In addition, the company is working with Paragon Design Group to create a new Chuckles prototype store, which
will be rolled out at the acquired sites, as well as at any new
ground-up expansion efforts.
Enhancing the presence of the Chuckles brand is also a
focus for the company. That is why the company has focused
on de-branding its fuel operations.
Most of its competition offers unbranded fuel, while
Chuckles has previously had brands such as Shell and BP.
The company decided to de-brand its fuel operations across


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Table of Contents for the Digital Edition of Retail Merchandiser - January/February 2015

Contents
Retail Merchandiser - January/February 2015 - Cover1
Retail Merchandiser - January/February 2015 - Cover2
Retail Merchandiser - January/February 2015 - 1
Retail Merchandiser - January/February 2015 - 2
Retail Merchandiser - January/February 2015 - Contents
Retail Merchandiser - January/February 2015 - 4
Retail Merchandiser - January/February 2015 - 5
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Retail Merchandiser - January/February 2015 - 8
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