Retail Merchandiser - January/February 2015 - 51

Yes To
been able to reach a consumer base that is open to natural
products. Yes To's customers are looking for quality natural
products that perform as advertised and are healthy.
"Our customers get most of their information via word of
mouth through recommendations from friends, families and
online beauty experts," Chen says. "They are social and digitally savvy, online all the time. They want beauty and personal care products to be a part of their lifestyle. We are selling
that attitude along with the product. Also, the colors we use
for our graphics need to be bold. Colors tend to be muted
from our competitors in the natural space, and our colors are
bold to help communicate the positive attitude of the brand."
One of the most important moves the company has made
in the last few years was changing its corporate name to Yes
To and making Yes To Carrots a product line along with
product lines such as Yes To Cucumbers, Yes To Tomatoes,
Yes To Blueberries and Yes To Grapefruit. The Yes To platform allowed the company to expand beyond its origins
with carrot-based skincare products.
"We've been able to move in many different directions
with our product lines," Chen says. "We also started a campaign last year called the Yes To Movement, which is an
effort to reach consumers through an engaging and positive

campaign that does more than just talk about the product.
Yes To Movement is about tying the positive attitude with
the products, thus supporting the Yes To brand. We will
continue to evolve how we discuss our products and brands.
Those pillars bring our brand identity to light."

Building the Brand
Just like any brand, Yes To is focused on driving consumers
to product trials and awareness. As part of this effort, traditional brick-and-mortar retailers are important, but the
online digital retailers are
just as important because
that is where Yes To's cus- Double Six Design
tomers prefer to get their In addition to partnering with Yes To on an
information and make on-going basis, Double Six Design creates
and revitalizes branding and package
purchases.
"We sell products on design for companies big and small. Their
our website and use it as experience in branding for consumer brands,
leads to a strategic approach that is consuman educational tool, and er-centric and focuses on creating packages
we also have online retail- that stand out in the busiest shelf environers that we sell through," ments. For more information and to see their
Chen says. "We reach comprehensive portfolio of work, go to www.
our consumers through double6design.com.

January/February 2015

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http://www.RETAIL-MERCHANDISER.COM

Table of Contents for the Digital Edition of Retail Merchandiser - January/February 2015

Contents
Retail Merchandiser - January/February 2015 - Cover1
Retail Merchandiser - January/February 2015 - Cover2
Retail Merchandiser - January/February 2015 - 1
Retail Merchandiser - January/February 2015 - 2
Retail Merchandiser - January/February 2015 - Contents
Retail Merchandiser - January/February 2015 - 4
Retail Merchandiser - January/February 2015 - 5
Retail Merchandiser - January/February 2015 - 6
Retail Merchandiser - January/February 2015 - 7
Retail Merchandiser - January/February 2015 - 8
Retail Merchandiser - January/February 2015 - 9
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Retail Merchandiser - January/February 2015 - Cover3
Retail Merchandiser - January/February 2015 - Cover4
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http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20110910
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20110708
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_50thanniversary
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