Retail Merchandiser - January/February 2015 - 50

Retail

YES TO

All About the Yes

Yes To's natural beauty products made from fruits and vegetables are blended
with an attitude that is focused on positive, healthy lifestyles. BY ERIC SLACK

Yes To has established itself thanks to
award-winning natural beauty products
that are made with fruits and veggies.

B
Joy Chen
www.yestocarrots.com
San Francisco
50

orn as Yes To Carrots in Israel in 2006, Yes
To has quickly made a name for itself thanks
to natural beauty products, award-winning
formulas and unique collections that can
be found in more than 20,000 stores. The company
has since relocated its headquarters to San Francisco, and it is today positioned for further growth
through a natural beauty product line that is made
with fruits and veggies.

RETAIL-MERCHANDISER.COM

January/February 2015

"We've repositioned the brand over the last few
years, making our brand all about the 'yes' and not
just about carrots," CEO Joy Chen says. "Now we
create products made from all different kinds of
fruits and vegetables."

Reaching the Market
Yes To has become one of the fastest-growing natural and skincare brands in the world because it has


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Table of Contents for the Digital Edition of Retail Merchandiser - January/February 2015

Contents
Retail Merchandiser - January/February 2015 - Cover1
Retail Merchandiser - January/February 2015 - Cover2
Retail Merchandiser - January/February 2015 - 1
Retail Merchandiser - January/February 2015 - 2
Retail Merchandiser - January/February 2015 - Contents
Retail Merchandiser - January/February 2015 - 4
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Retail Merchandiser - January/February 2015 - Cover3
Retail Merchandiser - January/February 2015 - Cover4
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