Retail Merchandiser - January/February 2015 - 48

Kid City

Getting Prepared
"Once we started getting into the mid-teens, we decided to redo the back end, so over the last three years we've
been tightening up our back end and accounting for every
dollar," Shamosh says. "We are working on integrating our
ERP solution with accounts payable to have a somewhat
paperless back office. We came from working on Quickbooks and we had it at each location so each store was handling that function themselves. Now it's centrally managed
and cloud-based."
Kid City has made large investments to update its systems to meet the demands of the 21st century. The company brought in a new ERP system, point-of-sale registers
and iPhones to use as back-up mobile cash registers. It also
brought in new software to better manage accounts payable,
inventory, audits and loss prevention. Shamosh says the new
systems also allow Kid City to capture valuable information
regarding consumer buying habits.
"It gives us good information at our fingertips to work off
of and to react on and to make sure we are getting the right
information at the right time to the buyers," Shamosh says.
"At the end of the day, all of these improvements filter to
our customers."
The system upgrades allow Kid City to manage more
48

RETAIL-MERCHANDISER.COM

January/February 2015

functions centrally, freeing up managers and on-the-ground
employees to focus on customer relationships. This has become a crucial factor in the retail business as consumers
continue to watch their dollars more closely.

Customer-Focused
"Customer are buying closer to the vest," Shamosh says.
"We offer layaway and hold merchandise, but we don't get
as many of those early customers or those who buy winter
coats in August. Consumers don't do that anymore, instead,
they wait for the weather break or for sales to happen. But
we have great prices all the time and we try to make our first
price our best price."
Kid City also helps keep prices low by offering private-label merchandise of basic items, including t-shirts, tops,
shorts and turtlenecks in classic colors and designs that
don't go out of style. The private-label merchandise is a nice
complement to the branded products, allowing Kid City to
serve the value-driven and the cost-conscious. Merchandise
is displayed with prices clearly marked in each section, so
rather than spending needless time browsing and looking
at tags, parents can go straight to their price point and find
what they are looking for.
"We're an everyday value brand that's out there for the


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Table of Contents for the Digital Edition of Retail Merchandiser - January/February 2015

Contents
Retail Merchandiser - January/February 2015 - Cover1
Retail Merchandiser - January/February 2015 - Cover2
Retail Merchandiser - January/February 2015 - 1
Retail Merchandiser - January/February 2015 - 2
Retail Merchandiser - January/February 2015 - Contents
Retail Merchandiser - January/February 2015 - 4
Retail Merchandiser - January/February 2015 - 5
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