Retail Merchandiser - January/February 2015 - 43

"

We've been extremely pleased
with the foot traffic, the
revenue and the response
to the store in general.

initiative in terms of why we've redesigned the website," Brayton says.
With the expansion Woolrich has
experienced in its retail and e-commerce operations in 2014, Brayton
says one of the company's biggest
challenges is making sure it continues
to work with all the various retailers
who want to work with it to the fullest
extent possible. He says there are more
retailers lined up to work with Woolrich now than ever before, and the
challenge is making sure the company
continues to uphold its values for its
customers while also giving its retail

Dorfman Pacific
Dorfman Pacific credits its success in the
headwear industry to relationships with
traditional brand partners such as Woolrich.
Inspired by the outdoors, Dorfman Pacific
designs Woolrich hats that cover you in
comfort and style on a mountain trail or city
streets. For more information, please contact
Dorfman Pacific at 800-367-3626 or visit
www.dorfman-pacific.com.

"

partners the attention they need. "We
don't want to shortchange anybody,"
Brayton says.

Exciting Things
The opening of the company's flagship
store last year was a major milestone for
Woolrich, and Brayton explains the response from shoppers continues to be
extremely encouraging for the company. "I would say it has been a resounding success," Brayton says. "We've been
extremely pleased with the foot traffic,
the revenue and the response to the
store in general."
With the success of the Soho store,
Woolrich plans to continue expanding
its retail presence.
"We believe in brick-and-mortar; we
want to open more stores," Brayton says,
adding that retail stores are just the tip
of the iceberg for the company's plans
in 2015. "Woolrich has a lot of exciting
things that we're working on, and we're
excited about announcing them in the
near future." O
January/February 2015

RETAIL-MERCHANDISER.COM

43


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Table of Contents for the Digital Edition of Retail Merchandiser - January/February 2015

Contents
Retail Merchandiser - January/February 2015 - Cover1
Retail Merchandiser - January/February 2015 - Cover2
Retail Merchandiser - January/February 2015 - 1
Retail Merchandiser - January/February 2015 - 2
Retail Merchandiser - January/February 2015 - Contents
Retail Merchandiser - January/February 2015 - 4
Retail Merchandiser - January/February 2015 - 5
Retail Merchandiser - January/February 2015 - 6
Retail Merchandiser - January/February 2015 - 7
Retail Merchandiser - January/February 2015 - 8
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Retail Merchandiser - January/February 2015 - Cover3
Retail Merchandiser - January/February 2015 - Cover4
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