Retail Merchandiser - January/February 2015 - 41

"

Woolrich is a lifestyle brand,
and to be very frank, a lot of
other brands try to be different
things that are non-lifestyle.

company's signature fabrics.
In addition to the company's labels
of outdoor apparel, Woolrich also provides its famous wool blankets as well
as an extensive footwear collection. The
company's footwear selection includes
men's and women's shoes, boots, slippers, socks and sandals, all lined with
the company's signature wool. Woolrich supplements its main clothing
lines with a full assortment of men's and
women's accessories, as well. Items such

Nester Hosiery
Nester Hosiery would like to congratulate
Woolrich on its 185th Anniversary! We are
proud to be associated with The Original
Outdoor Clothing Company. Our commitment
to quality wool socks will never waiver.
Here's to another 185 years!

"

as gloves, belts, bags, hats and watches
are designed to fit in with the company's classic styling, and many are made
with the same wool as the company's
chief products.

Open For Business

Even though sticking to the core values of the company has been a major
component of its success, Woolrich
continues to evolve in ways that elevate
the brand but also remain true to the
values that have made the brand what
it is today. By opening its flagship retail
store in New York City and redesigning its e-commerce site in 2014, Brayton says Woolrich has given itself even
more ways to reach out to customers to
deliver the same high-quality outdoor
apparel they have come to expect from
the brand.
January/February 2015

RETAIL-MERCHANDISER.COM

41


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Table of Contents for the Digital Edition of Retail Merchandiser - January/February 2015

Contents
Retail Merchandiser - January/February 2015 - Cover1
Retail Merchandiser - January/February 2015 - Cover2
Retail Merchandiser - January/February 2015 - 1
Retail Merchandiser - January/February 2015 - 2
Retail Merchandiser - January/February 2015 - Contents
Retail Merchandiser - January/February 2015 - 4
Retail Merchandiser - January/February 2015 - 5
Retail Merchandiser - January/February 2015 - 6
Retail Merchandiser - January/February 2015 - 7
Retail Merchandiser - January/February 2015 - 8
Retail Merchandiser - January/February 2015 - 9
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Retail Merchandiser - January/February 2015 - Cover3
Retail Merchandiser - January/February 2015 - Cover4
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