Retail Merchandiser - January/February 2015 - 40

has changed a lot, but the company's
products have changed very little. For
example, the company provided woolen
blankets to Union soldiers during the
Civil War, and those very same blankets
are some of the company's most popular items today. Other products introduced in the 19th century, including its
Railroad Vest and Buffalo Check Shirt,
are still available today.
The fact that Woolrich has stayed
true to its core concepts for more than
185 years means customers know what
to expect from the company, Brayton
says. "Woolrich is a lifestyle brand, and
to be very frank, a lot of other brands try
to be different things that are non-lifestyle - whether they are technical or
purposeful garments - whereas Woolrich tries to stick to offering products
that are just for the outdoors," he says.

Time-Tested Labels
Woolrich's product line consists of four
labels, each serving a different type of
customer but all unified in the same
commitment to high-quality woolen
outdoor apparel that has characterized the company for its entire history.
"Wool is a big part of who we are as a
brand, and as a company," Brayton says.
40

RETAIL-MERCHANDISER.COM

January/February 2015

The Woolrich Original label is exemplified by classic styling and timeless
design, including men's and women's
fashions that are casual and comfortable
yet rugged enough for whatever the elements can bring to bear. The Woolrich
White label features a contemporary
look and feel, while at the same time
still calling to mind the classic Americana that is the company's hallmark.
Designed in Europe and featuring a
more cosmopolitan style, the John Rich
& Bros. label would look as fashionable
on the streets of Paris or New York as
they would in the woods of Pennsylvania. Woolrich's most fashion-conscious
label, Woolrich Woolen Mills, presents a line of clothing and outerwear
that brings a designer sensibility to the

PM&J, LLC
Woolrich and PM&J, LLC are partnering up to
launch the new Wellington Collection of pet
products for spring 2015. The Wellington Collection maintains the 180 year-old Woolrich
brand promise, which has been dedicated
to designing functional and comfortable
products for the outdoor-inspired lifestyle.
The collection includes four beds, which
feature beautiful soft plush, woven fabrics,
and 100% recycled polyester fill.


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Table of Contents for the Digital Edition of Retail Merchandiser - January/February 2015

Contents
Retail Merchandiser - January/February 2015 - Cover1
Retail Merchandiser - January/February 2015 - Cover2
Retail Merchandiser - January/February 2015 - 1
Retail Merchandiser - January/February 2015 - 2
Retail Merchandiser - January/February 2015 - Contents
Retail Merchandiser - January/February 2015 - 4
Retail Merchandiser - January/February 2015 - 5
Retail Merchandiser - January/February 2015 - 6
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Retail Merchandiser - January/February 2015 - 8
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Retail Merchandiser - January/February 2015 - Cover3
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